When I was at Uni Rimmel was the go-to brand. It was affordably but a little edgier than other cheap brands. Great to know 15 years later things haven't really changed!
The tube is very cool, very bold. The wand is good - firm but not stiff, and none of that flexing when putting it back in the tube. I've also noticed the tube doesn't grab product on the way back in, so I think buildup around the opening will be minimised.
It applies like a dream mascara - one zig-zaggy swipe, and your lashes are coated and separated.
I'm in lockdown, with nothing to do but time so I went hard and applied a few layers. I think by layer 5 I was heading into clump territory, but seriously name one other mascara you can put 4 coats on and still look good?!
The actual mascara liquid just has the right consistency for easy layering, while still doing what it says - giving you volume. With each layer your lashes are pumped up, looking more and more dramatic.
I think its hard to rave about mascaras, they so often fit into the 'yeah, it's pretty good' category. This one? It's really freakin' awesome!
I love Rimmel mascara packaging - its so fresh and vibrant. It's youthful without skewing too young. The Volume on Demand is no different - bright, chunky and easy to hold. The handle is a nice nice, not too small that you're pinching it between two fingers!
The wand is really cool - going from narrow to fat, it catches each lash.
One coat is enough for separated, natural lashes. 2 coats add definite drama and volume. You can even go three coats with this product, to give a falsies flair, while maintaining smooth, separate lashes.
It removed well with my usual eye makeup remover and although not waterproof, it doesn't smudge or run easily.
Rimmel, you stars, this is fab!