I bought this after feeling like a bold color change and it was on sale at Farmers. I was hesitant about the colour but I LOVE IT.
Super pigmented and does have good - not great- lasting power (although not as impressive as other brands) and doesnt make my lips feel too dry.
I will try this again in a few other shades - the quality at this price point is too good to pass up!
I have recently become a fan of matte liquid lip colours and this range had some vampy shades.
The packaging is fairly ordinary and the applicator very middle of the road; neither the best or the worst I've tried.
But the application itself is smooth - the lipstick glides on, doesn't bleed and stays on for a reasonable amount of time. It goes without saying (but I'll say in anyway) that you'll most likely need to reapply or at least touch up after eating.
What makes me a big fan of this is the price. I often go for Rimmel products because they're decent and super affordable.