Too Faced Shadow Insurance Primer Review

This eyelid shadow primer is light, not too thick and holds the colour of shadow all day. It helps the shadow not crease also. Colours look more vibrant. Good size to take in makeup bag when travelling also.

This is my go to eye shadow primer. It has a beautiful consistency, doesn't flake and my eyeshadow stays on much longer than if I didn't use it. It doesn't change the colours of my shadow, and doesn't clump on the eye either. I haven't noticed a scent, so it's really lovely to use and doesn't impact on my eyes. You don't need to use much, so it lasts a long time.

I use eyeshadow everyday and know no matter how good the eyeshadow it will start to wear off. This primer prevents that for sure. I used this for an event and my eyeshadow looked perfect the whole night. It is a little pricey considering the amount but it definitely works

I have been using this product for years. It does everything it says it will, and it does it well. Nothing moves once it's on, which I love.

Colours are brighter and nothing creases.

I love the applicator tube as it's long and skinny and makes for a much cleaner application and clean up, rather than the flat applicator so may others have. No more crusting!

I’ve used this primer for a few years. Off and on. It has never failed me or let me down. I use it on clients who have sensitive skin and it works great on them as well. It doesn’t allow any creasing and holds your colours on all day with ease! The tube is a good size and it lasts a good while as the product itself spreads very easily and doesn’t take much at all to do its work!

I had this for ages before i bothered trying it - I was already using and loving the Urban Decay Primer Potion.

I think this is better.

For a start, the applicator is small, allowing you to squeeze out a wee dot of product to your brush to apply to your lid . It's also tinted, so it blends seamlessly into skin.

There is a smooth surface left on which you can create your eye art, and (especially when topped with a setting spray!) have it stay in place for longer.

RIP former fave. I'm sold on this one now.

Eyeshadow primers are a must if you want to make your eyeshadow last longer, not crease and appear brighter. I had heard rave reviews about this and so got it when I made an order on beauty bay.

As with everything Too Faced produce, the packaging is adorable. The design on the tube reminds me of old princesses and is really pretty.

Like Urban Decay's primer potion, this comes in a squeezy tube with a long nozzle. It is easy to squeeze out and it doesn't squirt out everywhere.

You need only a small amount of this to fully cover your lids and it applies transparent. It feels a little sticky, which gives your shadow an awesome base to stick to.

This is very easy to apply - what I do is squeeze a small amount onto my index finger, dot it on my entire eye lid and under my lower lashline if I am wearing eyeliner or shadow there. Then I pat it into my skin gently until the entire area is covered.

I really love this, as it does extend the wear and pigmentation of my eyeshadow. After about 10 hours my shadow starts to crease (I have oily lids), but my eyeshadow stays put all day.

Because you only use a small amount, this is going to last me a long, long time. I will definitely repurchase it when it eventually runs out and I recommend trying it.

I'm bad at remembering to prime on an everyday basis (I don't have issues with oily lids and creasing so it's not a huge necessity for me) but, when I want to be sure my shadow is going to last all day and be more vibrant this is my go to eyeshadow primer.

I purchased this from beautybay.com (where I get all of my too faced products, they are the cheapest I have found that ship free to NZ so far) after reading great things about it.

First of all, the packaging is very functional and cute (as all too faced products). The squeezable tube and fine tip make dispensing a small amount of product really easy as well as allowing you to get every last drop of goodness out :P Being able to dispense a tiny amount is critical with this primer, as with all primers as only a small amount is needed. Too much and you would be better off not applying primer as it can work in the opposite way than intended with too much product. A tiny dot of this covers the entire eyelid and leaves a nice ever so slightly tacky base for the shadow to cling to. The small amount required makes this product pretty good value for money and I'm sure mine will last me a pretty long time.

I find this primer definitely helps with increasing the pigmentation and lasting power of my shadows which is awesome. If I know I'm going to have a long day or am going out after a long day, this gets pulled out. As I said before I don't really have issues with creasing, but from what I have read this does help prevent this also.

I would definitely recommend this primer and will repurchase when I need to (which will be a long way off with the tiny amount I use).