The first thing I noticed about this product is that it smells great.
The second thing I noticed was the packaging hasn't changed much, considering it is supposed to be a new formula. If I was at the supermarket I'm not sure I would have realised it had a new formula. When I started using this shampoo, I noticed that it didn't lather as well as I would have liked. My hair gets dirty quickly and is thick, so I like to give it a good clean. I think if you have hair like mine then I wouldn't recommend this product. If you have hair that is dry and lacks shine then this product might work better for you as it does look silky afterwards.
I've used the shampoo and conditioner twice so far and my hair is looking the best it has looked for years.