I have very light blonde hair, naturally light brown brows and a fringe that partially covers my brows. I purchased the e.l.f brow kit in ash as an easy to use, quick option for filling in my brows. I wish I had purchased this product sooner!
I purchased the brow kit for around $10 via beautybliss.co.nz. This was the first brow product I had used and it is the perfect beginners product, which I am yet to move on from. It is easy to use and virtually foolproof. I simply dip my brush in the product, tap off the excess and apply it over my brows. It leaves them full and defined, without being too harsh or sharp. The colour is very natural, as the hair on my head is obviously not natural. Only a tiny amount of product is used at a time, so I won't be needing to repurchase anytime soon. I use the Real Techniques angle brush to apply, although the teeny e.l.f brush that comes with the product is fine also. The packaging is sleek and compact, and could easily be popped in my handbag. Many brow products have a screw top lid, but the e.l.f brow kit simply clicks open and shut.
The product lasts almost all day on my brows, even with my fringe touching them. I experience no drop down when applying. I personally don't reach for the wax, as I am not drawing on my brows, nor am I taming them, so I can't comment on this side of the product. Overall I am very pleased with this product, and recommend it to any beginner. I will be looking into other brow products in the future, as I would like to experiment and find a slightly lighter shade, however the e.l.f brow kit is perfect for achieving basic brows.
Have just started using this product and normally use a pencil. It looks much better than pencil, great colour pigment and the consistency is easy to work with. Havent used the powder only the wax side of pallete. The light colour is great and can be built up darker if you like. The brush applicator is fine and thats what i use.