I have been on the hunt for a good black liquid eyeliner for a while and purchased this just to practice and have found I can't reach away from this product.
Firstly, I purchased this product due to all the hype about it and have found that it truely is worth it.
Now the packaging is lovely as you can seal it properly so the product lasts longer than other companies. The brush is perfect as the tip has a very fine point which makes the application easier and more precious. The formula is very black which I love as it means you don't have to layer it and I have found that it lasts all day.
This is definitely my holy grail liquid eyeliner.
I'm really impressed by these liquid liners, well the black one anyway! I have had the glitter ones before as well and while they look so pretty over top of the black line, they dried out so quickly so I wouldn't bother with those again.
Packaging is nice and simple. It's a decent pack size and the lid does up securely so you don't have to worry about leakage problems.
The brush tip is quite long and very fine so I find it easy to get a very thin line close to my lash line or I can thicken it up if I want to be more dramatic. The actual formula is reasonably dark, it's not the most pigmented liner ever but for a low end brand, it's really great. It's also quite a liquidy liner (well duh right!), but I find it really easy to apply and it also dries quick so won't smudge. On my lids this will last all day which is awesome and to make things even better, it's really easy to remove with makeup wipes.
I'm not totally sure if it would be the best liner for total beginners but it is pretty easy to use and so cheap to pick up.
I already have backups for this so would definitely buy again. I'm thinking about trying out some of the other colours too, like maybe purple or navy.
Tips: I like to get really close to my mirror and almost close my eye but angle my head up. Then I do just short little bits of the line first. Keep eye makeup remover and cotton buds handy to remove little bits if you go to thick!