As a liquid lipstick, this fails miserably. It's in no way opaque, and it's lasting power is extremely average. I'm lucky if I get a couple of hours wear with this.
However, as a quick and handy lip gloss, this works okay. I have the shade 'Ruby Slipper', which in the tube is a deep rosey pink with a fine gold shimmer. When applied it's a sheer pink (along the lines of a MLBB shade), and the shimmer is very subtle. It's neutral and pretty, and looks nice on.
The applicator is fine - a clear twist up tube with a felt-type applicator which the product is squeezed through. It works, and I do like that you can see how much product is left as it's used up.
It doesn't have a noticeable taste, but does a have a sweet 'lolly' type scent, which fades fairly quickly.
Like I say, I like this as a gloss, and I do wear it if I know I can be bothered reapplying quite frequently. But this is in no way a liquid lipstick, and I don't personally think it really lives up to any of the claims it makes.
I have the shade Pink Lemonade. I like this as a lip gloss but it's definitely not a lipstick. The texture is thick and quite gooey but not unpleasant for casual use as a lip gloss. The applicator is easy to use, the colour is slick and natural-looking and the flavour/smell is minty, which appeals. In my opinion, this should be re-labelled as a lip gloss so consumers know what to expect. Other than that, I might repurchase - I like keeping this in my handbag as emergency dash of moisture/colour.