I really have no idea why this product is marketed as a 'rich pigmented, long lasting lipstick'. It is a very sheer colour and goes on as a lip gloss plus is very short lasting on my lips.
First up, the packaging. I really like how this tube is presented. It's clear so you can see exactly how much product you have left and also you can easily see the colour. You wind it up at the bottom and the product comes up through a sponge top. It's really simple to use and you can get the right amount of product easily. The top of mine does look quite messy now though. The sponge is sticky and some gloss has dripped down it and onto the lid. The lid is sturdy though, so it won't come off in your bag and make a mess if you want to take it out with you.
The actual product is very sheer (I have the colour Nude Pink). The colour that you see in the tube looks like it should come off as very pigmented but it only leaves a slight amount of colour to my lips. It does have a bit of a sticky feeling, but not super sticky like some lip glosses that I can remember from my young teen years! It smells nice, like a minty gum but not super strong. It doesn't leave a super shiny gloss, more of a sheen.
It has no lasting power for me, maybe an hour tops but thats only if I don't eat or drink anything and try not to move my lips too often.
I got this off iherb, it was around $2. I think for that price it is an ok product but nothing amazing and you can get way nicer glosses for just a little bit extra. Don't buy this if you are looking for a lipstick, it is nothing like one. I probably wouldn't buy one again, maybe if I saw one for like 50 cents but otherwise no.
As a liquid lipstick, this fails miserably. It's in no way opaque, and it's lasting power is extremely average. I'm lucky if I get a couple of hours wear with this.
However, as a quick and handy lip gloss, this works okay. I have the shade 'Ruby Slipper', which in the tube is a deep rosey pink with a fine gold shimmer. When applied it's a sheer pink (along the lines of a MLBB shade), and the shimmer is very subtle. It's neutral and pretty, and looks nice on.
The applicator is fine - a clear twist up tube with a felt-type applicator which the product is squeezed through. It works, and I do like that you can see how much product is left as it's used up.
It doesn't have a noticeable taste, but does a have a sweet 'lolly' type scent, which fades fairly quickly.
Like I say, I like this as a gloss, and I do wear it if I know I can be bothered reapplying quite frequently. But this is in no way a liquid lipstick, and I don't personally think it really lives up to any of the claims it makes.