I wasn't sure what to expect when I ordered this off the ELF website. The first thing I noticed was that the packaging really impressed me - I really liked that you can see the product through the bottom of the jar.
The next thing I noticed was the super strange texture of the eyeshadow! It feels like jelly! Because of this, I don't like to use a brush to apply this and instead use my ring finger (which works perfectly).
I have the colour 'Toast', which is a beautiful, antique gold. This is a super, super pigmented shadow and is packed full of glitter (which is something I usually avoid). Even though I usually dislike glitter, the glitter in this looks really, really pretty and I like to use this by itself as well as over eyeshadow. This also makes a great eyeliner.
Overall I love this and definitely want to try more shades. This is a massive win from ELF and I highly recommend giving it a go :)
I have 3 of these and really like them even though when I got them I thought they were going to be powder pigments. They look quite glittery in the pot but once blended on to your eye they leave you looking glam and not over done. The formula is like a gel it is lovely and soft to apply and a little goes a long way. I have Toast which is a lovely gold colour, it doesn't look as yellow once on your skin. I also have Soiree which is a lovely mauvy purple colour which looks great for a smokey eyed look. The last colour I have (I think its Festivity) is like a dark maroon/brown colour and I don't like it as much as the others, it has less shimmer and looks more chalky not creamy.
Tips: I like to use these on my outer eye to give a glam look.