I purchased this from iherb after hearing only good things about it. Being a gold eye shadow fan I decided to pick up the shade toast which is a beautiful cool toned shimmery gold shade. I often find ELF products very hit and miss, but, this is certainly a hit in my books.
For the $3 (US) dollars I paid for this everything about this product impressed me. The packaging is a step up from a lot of elf products and is a simple clear pottle (I love this type of packaging as it means I can instantly find the shade I am after) with a secure black screw lid.
This product is an odd texture and not something I have encountered before, but, I do like it. Elf describe it as whipped gel which is exactly how I would describe it, it is lovely and light and easy to apply to the eyelid with your finger (this is how I would suggest applying it as due to this odd texture it isn't something that is easily picked up with an eye shadow brush). The toast shade is nicely pigmented and has a gorgeous shimmery look on the lid (If you are not a shimmer fan...avoid this). I have found it wears well and doesn't crease or fade which is fantastic.
I like to wear this as a one shadow look applied on the lid and then blended out or in the middle/inner part of the eye a darker powder shadow in the crease and outer v.
Overall I wouldn't hesitate in recommending this to all (shimmer shadow fans) and am keen to try out other shades in the range as they are a quick and easy option which look stunning. Plus for the price they are a must have bargain.
I wasn't sure what to expect when I ordered this off the ELF website. The first thing I noticed was that the packaging really impressed me - I really liked that you can see the product through the bottom of the jar.
The next thing I noticed was the super strange texture of the eyeshadow! It feels like jelly! Because of this, I don't like to use a brush to apply this and instead use my ring finger (which works perfectly).
I have the colour 'Toast', which is a beautiful, antique gold. This is a super, super pigmented shadow and is packed full of glitter (which is something I usually avoid). Even though I usually dislike glitter, the glitter in this looks really, really pretty and I like to use this by itself as well as over eyeshadow. This also makes a great eyeliner.
Overall I love this and definitely want to try more shades. This is a massive win from ELF and I highly recommend giving it a go :)