Being a NZ brand that is CF and is sustainable I wanted to give this a go. The bottle is plain but made from renewable sugar plastic and is 100% recyclable.
Has a herbal scent. Does not lather like traditional shampoo so I tend to use a bit extra. Surprisingly doesn't dry my hair out like other CF brands I have used. There is no squeaky clean feeling.
Is it everything I need in a shampoo? No. I have long thick curly/wavy hair. It does cleanse as I need a shampoo to do and I don't have any allergic reaction to it. Would I purchase it again? Yes, it's super affordable and easy to get my hands on. I like it even though it's not everything i'm looking for.
I use the ecostore conditioner and love it, and this shampoo I use every 2nd or 3rd wash to clarify my hair (the other days I use a sulfate free shampoo to avoid drying out my hair and scalp). While this shampoo doesn't contain SLS which is great, it does contain sodium coco sulfate which is very similar to SLS anyway. If you don't have really dry hair and scalp then this shampoo would be great, but if you do then I recommend using a sulfate free shampoo the majority of the time.
Other comments - nice herby smell, good price, and available in the supermarkets which is a big plus!
Tips: Good for most people but recommend a sulfate free shampoo for people with dry hair/scalp