My usual 'purple' product is a salon brand purple conditioner. I choose a conditioner over a purple shampoo as I find purple shampoos drying.
My regular conditioner is a deep purple colour - this essano one is lilac. I don't think it's intended to remove brassiness to the level of a standard 'purple' product. I think of this as more of a finishing toner for blonde hair - it'll add a little tone correction, but mostly is just a conditioner.
I really like it! It smells lovely, kind of floral, with a modern twist. It's not too thick and doesn't weigh the hair down. I found it instantly softening, which felt so good after using the shampoo which is a bit drying. My hair was soft, but not fluffy after.
I like the look of the packaging but wish it had a pump like the shampoo. It's a great price point.
I would definitely buy again.
My bleach blonde hair tends to stray into going from a nice blonde to super yellow very easily so I wanted a purple conditioner that works well and is cruelty-free, and this delivers. The conditioner comes in a black PET bottle with purple labelling. I like that the packaging is made from recycled plastic. The lid has a very narrow hole for dispensing product, which is frustrating when trying to squeeze out the conditioner, as it takes way too long to get a decent sized amount out; I'd prefer if this was a pump bottle. The conditioner is a very potent purple in colour (a lot darker than other purple conditioners I've used) and it has a pleasant scent. The scent is hard to describe but it doesn't have an overwhelming fumey scent like a lot of purple shampoo and conditioners do. I leave this on for about three minutes and after every use, my hair has no more yellow tones, it's noticeably brighter and blonder, and this doesn't dry my hair out! I also have never found this to stick and stain my hair purple. This works so well, that I've had friends ask me if I've recently re-bleached my hair and it was just this. This isn't the most effective purple conditioner I've tried, but it's affordable and it works really well. It goes above and beyond for a supermarket product and I'd happily continue using it. This truly is comparable to salon products, and while this might not be as potent as other purple conditioners such as Fanola and Fudge, this works really well and is easy to use for day to day use.