I have naturally dark brunette hair and i have balayage blonde, so my ends are very light blonde. When freshly done my ends are very cool toned, but like a lot of faux blondes, they often go brassy, so I am always on the look out for the perfect toner.
One thing I noticed the bottle it doesn't tell you how often you can use the conditioner - usually with toners they specify if they can be used every wash, or weekly etc because of how harsh the ingredients may be on your hair. However Essano are known for using natural ingredients. The purple shampoo is plant based, 100% free from parabens, PEGs and sulphates. Even the bottle is made from 100% recycled material.
I have also used the shampoo in this set which is a very effective toner. I'm not sure how much toning the conditioner does on it's own, it has a purple colour to the product itself, but it doesn't leave any colour on my skin after I apply (which the shampoo does). However, after using both products there is definitely less brassiness and left me with very clean and cool toned hair.
I gave 4 out of 5 for 'would you use it again' and the only reason I marked this down is because of my personal hair type. I usually wash my hair twice a week. The shampoo says it can help coloured, dry, dull, damaged, frizzy, flat, oily and normal hair. However I have found that my hair gets quite oily after a couple of days, meaning I have to wash 3 times a week to avoid looking greasy. The conditioner says it used violet leaf extract to 'smooth and soften dry, damaged hair' so I wonder if this is too intense for my hair which doesn't get dry.
As a general purple shampoo and conditioner category set of products I really recommend both the shampoo and conditioner for reducing the “yellow and brassy tones” and being able to use a couple of times a week.
Again essano has a beautiful smelling product that does its designed job.
As a customer who has recently stopped bleaching her hair and has 50 shades of grey growing out of her head. I have decades of experience with purple shampoo and conditioner, traditionally I prefer a silver/ashy tone, which can often dry out my hair so can’t be used as often as I would like to achieve and maintain the look I like.
This set of products helps me achieve the tone I like without damaging my hair integrity,