I'm a ginger/brunette shade, so when I want to tone down the orange I often use a purple or blue shampoo. I love Essano shampoos anyway, so was really happy to see them making a Purple conditioner.
The conditioner itself is a light creamy looking purples, so I assume most of the toning comes from the shampoo. The conditioner itself is pleasant, and as effective as other conditioners, but nothing amazing, and on its own, I don't think it would tone down my ginger hair... Overall it was just an average conditioner for me, and I think I would have liked more nourishment from it as I felt the shampoo in this regime was extremely drying on my hair, with use over a period of a few weeks.
Wasn't as impressed as I want to be - mostly in the nourishment side of things - so maybe not made for ginger brunettes trying to tame the brassiness of brunette tones.
I love the fact that this product comes in recyclable packaging and there are no nasties ( parabens, sulphates etc). No animals are used in testing of this product so that is a definite plus for me and it is made in NZ. It isn't an overly fragrant product but has a pleasant scent. I found I had to use a LOT of product to get a feeling of nourishment and creaminess on my thrice weekly washed hair. I didn't find any noticeable difference to my blonde highlights at all or find my hair shinier and softer. Based on my findings, I probably wouldn't buy this conditioner again.
Tips: You do need to use a lot of this product to feel like it is conditioning your hair