essano Blonde Shampoo

I really enjoyed this trial - thanks Beauty Review.

When it comes to my blonde hair I'm a bit of a salon snob, so I approached with caution and now I'm singing this shampoos praises to every blonde I see.

I love that the packaging is made of recycled plastic, and that the brand as a whole is environmentally friendly, and cruelty-free. These are things I would usually pay more for so to get at a supermarket price is fab.

The shampoo doesn't lather much, that's fine. It smells lovely. I found it easy to apply and easy to rinse, it did make my hair a little tangled in the shower, but after conditioning it's fine.

Toning wise - this stuff works. My yellowed strands were beautifully silvered down and really shiny.

I'm using this regularly, I leave on for a few minutes before rinsing.

What can I say? Essano - you're my new shower buddy!

As a blonde I am always looking to find a product that keeps my highlights fresh looking. I really like this shampoo and it brightened up my blonde. The shampoo doesn't work up a lather but still left my hair feeling clean.

First look - it is a sexy purple and silver packaging and I love the pump in the top. So easy to use! The shampoo itself is a little runny so ai needed to take care it didn’t slip through my fingertips. The fragrance is surprisingly wonderful and not at all like the chemical smell of other brands. I did find that the shampoo didn’t foam up very well and so the next time I washed with regular shampoo first and then the purple which produced the desired outcome. I loved the shade of my newly died hair and this helped to keep it that way. I will definitely be buying this product again and recommend it to anyone with bleach blonde hair.

This trial couldn't have come at a better time for me as i'd just had my hair freshly coloured and it was probably a bit *too* blonde for me going into winter.

Loved the packaging in particular that the bottles have a BIG 'shampoo' and a 'BIG conditioner label on the front so you can tell them apart and the shampoo also has a pump on it which is super helpful as it is a bug bear of mine when you can't tell bottles apart in the shower. (You know...where you don't wear your glasses!)

I liked the fact that even though the shampoo is sulphate free it still lathers reasonable well.

The fragrance. Well I'm feeling rather neutral about it - I neither went 'wow it's amazing' or 'nah I don't like it'

Big question - did it do what it said it would? And the big answer? YES! It toned down my brassy highlights and left my locks looking great.

Overall loved loved loved it, and would absolutely buy it again. It's great to know that you can finally get a supermarket purple shampoo equivalent to a salon one without shelling out the big bucks.

Big tick Essano!

I LOVE essano. Love them. Their products are affordable, available in Countdown, cruelty-free and natural. What's not to love?

Their toe-dip into the complicated world of blonde hair is mostly a success.

I love the pump bottle, always a bonus for an in-shower product. It's a generous size for the price. 2 pumps is enough for my long, thick hair.

The shampoo is a deep violet, perfect for offsetting those yellow tones.

My hair is balayaged from natural brown to blonde. I usually use a purple conditioner from a salon brand called Nak. I usually opt for a purple conditioner rather than shampoo as I find purple shampoos drying.

I did suspect that essano's sulphate free and purple shampoo would run on the dry side, and it does - my hair is definitely left drier than when using my usual (non purple) shampoo, but no more dry than using any other purple shampoo.

My hair was left wonderfully toned, there was no yellow left and my hair was left manageable and frizz-free.

All up, this is a really nice purple shampoo - it does everything a salon purple shampoo would do, at a fraction of the cost.

Comes in a pump bottle which is handy! Dark purple colour. Smells amazing! Does not quite lather up as much as a product like the Fudge shampoo and leaves the hair feeling very porous. Following this with the purple conditioner fixes it.

This shampoo is a supermarket revelation!

I've been blonde for over 2 decades, so I've tried a lot of purple shampoos over the years. In my experience the cheaper the product, the more it left my hair feeling like straw.

The essano purple shampoo is a bargain price, and comes in a pump bottle. It is very purple, which is reassuring from a toning perspective, but worrying when considering the possibility of staining. I try to ensure the shower is fully wet before use to prevent purple stains.

This shampoo doesn't lather, as to be expected from a sulphate-free product. It left my hair feeling cleansed. The soft floral scent doesn't linger long, but is lovely while it lasts.

My hair definitely benefited from this purple shampoo - my blonde was restored to it's salon-white glory after one wash. There was no brassiness or uneven yellowing.

Would definitely repurchase and highly recommend to others.

Was so lucky to be involved in trialling the Essano Purple Shampoo and Conditioner Duo, having just finished up my NAK purple shampoo it couldn't have come at a more convenient time. I've never tried any Essano products before, so I was very excited to give this brand a go finally. Well I loved it, the shampoo smells amazing, and a little goes a long way - like the conditioner, so you get a very good amount for your money. It helps tone my hair and keep it from going too ginger or brassy toned, which my hair is very easily prone to doing. It didn't dry my hair out and felt nice and silky afterwards! Will be reusing again for sure.

I use purple shampoos both as a standard shampoo and a toner as required. I found that with regular use the product has average results and as a toner put on for an hour it didnt brighten the colour as much as i would expect. The shampoo dries the hair out significantly. Would use again if my others were out but wouldnt use regularly.