essano Blonde Shampoo

This purple shampoo is something else... As a newbie to the purple shampoo idea I did not know what to expect from this product and its partner conditioner.

My first impression was positive towards the recyclable packaging of the bottle and darkened colour bottle to preserve the quality of the shampoo. I liked the pump for the shampoo and was pleasantly surprised by the very vibrant colour of the shampoo (a bright violet). The smell wasn't too overpowering but could have been better.

To use this product I just assumed it was like a normal shampoo as it gave no direction about how much to use. The instructions did suggest leaving the shampoo in for 2-3 minutes in order to allow the product to do its work. I lathered the shampoo into my scalp and doing the ends of my hair where most of the blonde is. After doing this, I followed up with the Essano Blonde conditioner too.

I found the actual work of the Shampoo in cleaning my hair was effective. I was concerned at one point that the shampoo's colour would stain my hands but it just washed and faded after the shower. When used with the conditioner I definitely felt and saw my colour lift and pop to be brighter!

I have medium brown hair with 4 levels of lift to about a level 9 blonde. This means it is absolutely crucial that I have a strict regimen of toning to keep my colour from going orange. Not just 'brassy', but ORANGE.

I was told be my hairdresser friend that if a 'blonde' or 'toning' shampoo stains your hands when you use it, then it's an effective product. And wow was I impressed with the high pigment of this Essano shampoo which gave my hands a temporary purple hue! (don't worry, it washes off)

It was still very drying on the hair, which is not great considering the dyeing and bleaching process of going blonde is already highly stressful for anyone's locks. But I was happy enough to tolerate some momentarily straggly strands which can be helped with a deep conditioning treatment IF the toning element of the shampoo was effective.

To be honest, I didn't see a huge improvement in the tone of my blonde once my hair had dried. It's not orange, but my hair hasn't completely corrected to be the ash colour I was hoping for. I feel this could be because the accompanying conditioner was only a faint lilac colour with little pigment.

I will definitely still consider repurchasing though, as the price is very competitive for a shampoo aimed at blondes.

I use purple shampoos both as a standard shampoo and a toner as required. I found that with regular use the product has average results and as a toner put on for an hour it didnt brighten the colour as much as i would expect. The shampoo dries the hair out significantly. Would use again if my others were out but wouldnt use regularly.

I'll start with the negative's first and end with the positives. I didn't find the scent of the Shampoo pleasant, but I suspect thats due to all of its natural ingredients. I also didn't like the fact that its a non-foam formula, it made me feel as though I needed to use quite a bit for it to actually cover my hair! Now on to the positives! I absolutely love that it does what it says....my hair was toned a beautiful ashy blonde and once naturally dried, it was smooth and shiny! I also left it in for slightly longer than it says and its definately not as potent as the Fudge Purple Shampoo so didn't stain my hair at all. The packaging is brilliant (recyclable, 100% pre-used) and the pump makes it so much easier to disperse the product so you don't accidently use too much! Plus its sulphate-free! How good!

I'm a diehard salon purple shampoo user as I like my blonde to stay clean, crisp and free from any hints of yellow. I use purple shampoo most days, so was excited to trial something a little more cost effective and accessible than my salon brands. This shampoo is a little runnier in consistency than I'm used to (so you need to be a bit careful you don't get it everywhere) but it has a good pigment and foams well for easy distribution through the hair. I found it gave my hands a purple tinge (easily washed off), which for me is always a good sign of its strength. Unlike other supermarket brands I've used, the shampoo didn't leave my fine hair dry, which is a huge plus. After combining with the Essano Condition and drying, my hair was easily styled - it curled and straightened as normal. The shampoo toned and corrected well. It definitely left my hair more ashy in colour with less yellow and brassy tones than pre application. This colour correction was visible both when wet and dry - I was pleasantly suprised! The smell was pleasant (unlike some other purple shampoos) and I really like the bottle, which has a lockable pump, great for traveling and avoiding messing spills in your toilet bag! While I'm not sure I'll completely replace my salon brand with this one, I'll definitely interchange them for a more cost effective solution.

Was so lucky to be involved in trialling the Essano Purple Shampoo and Conditioner Duo, having just finished up my NAK purple shampoo it couldn't have come at a more convenient time. I've never tried any Essano products before, so I was very excited to give this brand a go finally. Well I loved it, the shampoo smells amazing, and a little goes a long way - like the conditioner, so you get a very good amount for your money. It helps tone my hair and keep it from going too ginger or brassy toned, which my hair is very easily prone to doing. It didn't dry my hair out and felt nice and silky afterwards! Will be reusing again for sure.

Defiantly a yay from me. My only concern is my local supermarket doesn’t always have this available so I haven’t been able to regularly use it :(

Doesn’t dry my hair out like some do and it defiantly works to neutralise those brassy tones. Good smell and a little goes a long way!

After having not much luck with purple shampoos affecting my scalp I thought I would give this one a whirl. I was excited to see it had no nasties in it. I was impressed by the scent, not too strong at all. It has brightened up my blonde foils, probably not as much as other products but at least it hasn't hurt my scalp. My hair still feels good after using it, not too dry at all. I would definitely recommend this product.

This is a good product available from the supermarket at a great price. This shampoo lathers up nicely and it performs well. I do alternate with a more expensive purple shampoo but it does work well and helps to make my more expensive shampoo last longer. Would recommend this shampoo.