essano Blonde Shampoo

I received this from a Beauty Vault. I lighten my hair and I prefer it to look white/beige blonde rather than golden, as it suits my cool-toned complexion better. I have experimented with different purple and blue shampoos in order to tone my hair.

Essano’s purple shampoo comes in a 300ml black, opaque pump bottle with a purple label. The bottle is made from 100% recycled material, and the formula is 100% free from parabens, PEGs, and sulphates.

The product is easy to dispense from the pump. It comes out a very dark purple colour, almost like a dye, and is quite runny. The problem I have had with this is that it stains things. Even if I am careful, I still get blobs on the white walls of the shower, and if Idon’t see them right away to wipe them away then they leave a purple mark. It also stains my hands. I am very pale and this shampoo temporarily colours around my nails with a purple tinge after hair washing. It does not wash away until the end of the next day.

The shampoo lathers well, but it is a bit drying on my hair. It rinses out fine, and my hair does look whiter and brighter afterwards.

Altogether this shampoo is okay, and does the job, but it is not the best blue or purple toning shampoo that I have used. Others are less drying on my hair, and do not stain my skin or the bathroom.

I have used this while I was blonde, but I was not that happy with it. My hair was always so tough, like a rope. And never foamed at all.

Hi beauties, I used this on my daughters hair, had started to go a lot golden on the mid length and ends of her hair, so using this every twice a week for two weeks and gradually take it down to once a week, then left it, turned out really nice and not to dry, and feeling stripped x

I purchased this after running out of salon purple shampoo. Its 'okay' but certainly it isn't as good as other brands I have used or have since used. As such, whilst okay, I wouldn't buy again. Having spent that much money on going blonde I've chosen to go with a dedicated purple shampoo/conditioner.

I love purple shampoos to tone down the 'ginger' in my brunette hair... Especially in summer, the yellows/oranges really push through as my hair lightens. I love a purple shampoo just to tone that all down a little.

I liked that this shampoo came in a pump bottle, and that the shampoo itself was an intense purple, that looked like it would do a great job injecting a little purple tone. The shampoo itself did a great job toning down my yellow/ginger, but my hair was left feeling soooo dry. The more I used the shampoo, the drier my hair became. The conditioner went some way to restore the soft feel of my hair, but the condition of my hair with use was drier and duller looking than would be normal for my hair. Having fine curly hair, that created problems with styling and I needed to use a hair mask a few times a week to restore some moisture....

It definitely tones down brassiness, but it comes at a price that my hair wasn't happy with. It now sits in my cupboard because I hate to waste product, but I'm also not really game for frizzy dry dull looking hair either...

As far as a supermarket purple shampoo goes, this Essano shampoo isn’t too bad.

It smells nice and it does tone down the yellow in my hair a little bit. But I don’t think it nourishes my hair all that well. My hair felt a bit coarse once it had dried after using this.

This is less than half the price of my favourite Fudge purple shampoo, but I much prefer to spend more and buy my usual which leaves my hair feeling super soft and noticeably more toned.

I love the fact that this product comes in recyclable packaging and there are no nasties (parabens, sulhates etc). No animals are used in testing of this product so that is a definite plus for me and it is made in NZ. It isn't an overly fragrant product but has a pleasant scent. I found I had to use a LOT of product to get a good lather on my thrice weekly washed hair. I didn't find any noticeable difference to my blonde highlights at all or find my hair shinier and softer. Based on my findings, I probably wouldn't buy this shampoo.

I’ve had highlighted hair for many years so I am a frequent user of purple tone-correcting products. I recently went to a lighter shade of blonde so I was very excited to trail this new product! The plus points for me is that this shampoo is cruelty free, plant based, 100% free from parabens and sulphates and the bottle is made from 100% recycled materials, making it a very eco-friendly product. The bottle size is a generous 300ml and comes with a twist pump application top so is easy to use. The product is recommended for use on coloured, dry, dull, damaged, frizzy, flat, oily and normal hair so it covers pretty much all hair types. My hair is particularly dry and frizzy due to the highlights so im always looking for products to soften and moisturize my hair. The product label doesn’t mention how often to use the product so I used it twice a week as per how often I use my other purple shampoos. The product has a faint aroma, a bit like a plant/flowery smell. Not a very strong smell but certainly not unpleasant. The product is a very deep violet colour and has a very runny watery consistency. I initially did 4 pumps into my hand and applied it to my wet hair, I found the product didn’t lather at all so I added more and more pumps, to a total of 8 pumps before I found that the product covered my hair. My hair is only shoulder length, so quite a lot of product is required. Even after using 8 pumps, the product still didn’t lather like a shampoo normally would. Due to this, I didn’t really feel like I had applied a shampoo to my hair. I then discovered something that unfortunately brings down my rating for this product, after applying it to my hair I noticed that the product had stained my hands purple! In a panic I reached for my shower gel and had to scrub my hands several times to try to get the purple stains off. It particularly stained between my fingers, my nails and my cuticles. After discovering this, I was then terrified that the shampoo would stain my hair purple! I did (reluctantly) leave it on my hair for the 2-3 minutes as per the instructions but couldn’t wait to wash it off as quickly as possible! Once washed off, my hair felt very dry and brittle and definitely needed to be followed up with a conditioner. Once I dried my hair, I was thankful to see that it had not stained my hair purple, although my hands and nails were still slightly tinted! The product did seem to have helped even the tones through my hair and it looked a little less brassy. Comparing it to other purple shampoos it maybe does work a little better than them in colour correction, however I would choose to use other brands over this one as this one left my hair too dry and brittle, it didn’t lather like a shampoo and I don’t want to use a product that stains my skin and nails! My rating points are given to this product for being eco-friendly and cruelty free but based on the product performance and skin staining, unfortunately I would not use it again.

I got this by mistake in a vault (I ordered the conditioner and was sent the shampoo, then when they sent the actual conditioner I was allowed to keep this), and decided to try it anyway.

The packaging is actually good - I love a pump action shampoo - and vividly purple. The product is also a super bright purple of mid-thickness, slightly on the runnier side.

My hair is naturally white, but has dark lengths; I'm growing out dye. Therefore i'm mostly focusing on trying to make the white pop atm.

While this does help keep the white hair bright, it's incredibly drying, and has an unpleasant herbal scent I don't like at all.

I've discontinued use for now - will probably end up an 'occasionally in case of emergencies' bottle.

Worth a try, does not work for me.

As I am growing out my box dye at the moment and embracing the white grey hair that's the majority at this stage I am trying different kinds of purple shampoo to find a product that works without braking the bank.

I have to say that this product did not WOW me at all. The packaging is nice and love the pump action, but the product is watery, stains everything, leaves a purple hue in my hair no matter how well I rinse and is very drying! Since starting use I have experienced a dry and itchy scalp as well, a first for me.

I used the conditioner as well hoping that the results would be better, but disappointed in the conditioner as well.

I will unfortunately not purchase this product again as it really didn't work for my hair type.