After my last purple shampoo ran out, I decided to take the plunge and try ethique's one. I was pleasantly surprised. The way you paint the bar onto your hair, then lather up, let it sit, then rinse is very good, but is a tad messy with spatters going all over the shower. My hair doesn't feel stripped or dry after using the shampoo, unlike the previous purple shampoo I was using. I have lightened hair (so not colour put into it), and this leaves my hair looking lovely & bright.
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Ethique Tone It Down
Overall rating from 2 reviews so far:
Would use it again?
Did it do what it said it would?
Would recommend it to a friend?
Say buh-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power. Best used in conjunction with our Tone It Down conditioner for bright, luminous locks.
• Free from soap & sulfates, pH balanced
• Safe for colour treated hair
• Best for blondes and silver foxes
• Equivalent to 3 bottles of liquid shampoo
Website https://ethiqueworld.com
Reviews
Overall rating:
3.0/5
21st April, 2023
Overall rating:
4.3/5
20th November, 2023
islaygould
A great plastic free option
Tips: I bought the shower container for it, and keeping it out of the direct shower spray to preserve it & make it last!
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
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I was really excited when Ethique released this shampoo, as I'm a big fan of their shampoos and conditioners. However, I was disappointed to find it wasn't anywhere near as strong in purple tones as other shampoos I've used.
Having said that, it's great to buy a shampoo with no plastic. 5/5 for packaging.
If you're looking to reduce brassiness, this is a good choice, but if you're going for that so-platinum-it's-purple look, this is not the one for you.
Tips: Keep it protected in the shower to make it last.