I don't even know why I bought this, maybe because it was ultra cheap on NZsale. But I got a purse spray of this one and also Girlfriend. I was fully aware that this was probably designed for teenagers in mind, but I do like the occasional 'girly' and young perfume so thought why not.
It's very unobtrusive and... safe. Nothing adventurous or wild. I get very sweet, marshmallow like fruit/cherries from this initially. When it dies down, it's even less exciting and just smells like a typical blend of 'something nice smelling'. I mean it's not bad, and I do like the way it smells. But it's not very unique. This isn't the type that you'd catch a whiff of and want to find out the name.
It also wasn't very long lasting, disappearing in a couple hours even if I was in doors. It's not too strong when you spray it, but I wouldn't have wanted this kind of scent to be any more powerful anyway.
I got what I expected I guess, an inoffensive perfume that you can wear when you just want to play it safe. There's definitely a noticeable lack of complexity compared to perfumes designed by proper perfume houses.
I bought the 30ml edition of this because I came across it on sale, and I thought the bottle was pretty. The small edition of this perfume has a clear bottle, with purple-coloured perfume inside, topped by a series of 4 pink heart-shaped petals. So the colours are the opposite way around to the larger bottle edition. It also comes with a little silver key and lock charm.
The design is very reminiscent of Marc Jacobs' Lola perfume, which I also think looks very pretty. But does not seem like a very original design from Bieber.
Things did not go so well the first time I tried to use the perfume. I did not realise how the topper worked and I tried to pull all four petals up from the bottle - but they would not budge! It turns out only the top two are supposed to come off. I eventually figured it out!
Once accessed, the perfume is easy to spray on. It has a sweet, if not very distinct, scent. To me it does not smell like much of anything. I find that I have to spray on quite a lot of this perfume to get the same level of scent that I get with just 2 - 3 sprays of other perfumes. The scent is just generically sweet and inoffensive. There nothing distinctive about it. However, the scent is appropriate for Bieber's target market.