I use this alongside the damage rewind shampoo and conditioner and absolutely love it. As soon as I apply it to my hair it feels soft and silky and stays that way until the next wash. I didn’t think it was as pigmented as the shampoo so I leave it in my hair for 10-15 minutes to get that ashy tone without any staining. The formula is pretty runny but I thought that just made it easier to apply. The smell is a bit off putting though, has quite a weird chemical smell to it. However it doesn’t last long so not too sure how good the fragrance technology that it’s supposed to use actually is! For around $30 it’s definitely worth the price.
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Fudge Clean Blonde Damage Rewind Treatment
Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while a boost of Opti-PLEX™ drenches your locks in hydration.
Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finished with FragranceFuse™ technology and imparting a tantalising, long-lasting aroma.
Website www.fudge.com
Reviews
Tips: Towel dry your hair for a better result as applying it to super wet hair seems to wash it out straight away!
This is such a dark purple colour in the tube that I was a bit nervous to put it on my naturally light blond hair and while it did whiten the yellowness in my hair it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.
I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.
I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dried out.
Tips: Maybe try wrapping the lightest parts of your hair in foil before applying to the rest of your hair to save them from going purple
I love this product. I have been using it for years. I use it once a week or fortnight to take the brassy tones out if my beach streaked hair. It leaves my hair such a pretty colour and also leaves it feeling amazing!
Tips: Use it with the matching conditioner
Let's be honest a lot of the time you pay for what you get... This was one of those that is true for. There are supermarket ones that are better and even cheaper. We all know that being blonde doesn't make our hair feel the best but it has never felt this dry before. The only thing different in my routine is this product. I would not use again, and like a lot of the other reviews I agree it does leave a purple tinge. I understand that some people like that but it's definitely not for me, I would expect a tone/tinge like that if I was to leave it on for 10+ minutes not just a simple wash through