Bit of background: I have darker blonde hair that I bleach once every two months to go platinum. My hair tends to go brassy/yellow and has become quite dry, brittle, and falls out; so I was very excited to trial this product. Other purple products just don’t do it for me.
Jumping right in…
Packaging: comes in a 200ml 100% recyclable squeeze bottle. Price: expensive as far as treatments go, so you would expect this to really do what it says it will do. Consistency: creamy, deep purple, spreadable. Fragrance: a nice, subtle fragrance that does not linger long or transfer to clothes or bedding. Application and coverage: easy to apply throughout my medium length hair, just a dollop work through for a wee while does the trick. Can stain your hands for a bit but that washes off as you continue showering. Results: great results! The entire range is super strong which is impressive, however it’s so strong that it tends to dye my platinum blonde bits purpler, so be careful of this. Try not to leave these products in for too long. In saying that, the brassy bits have become much lighter, my hair IS shinier and stronger (even after the first wash). It doesn’t weight your hair down at all, and really helps with the damage caused by hair dye.
Ive never used a blonde treatment product before. I wasn't sure if I use this product after I've used the Fudge Clean Blonde Shampoo and Conditioner, or on its own. I chose to use this straighter after the Shampoo and Conditioner, as the trial time was short. This treatment is just as violet pigmented as the Fudge Clean Blonde Shampoo. As I had just finished with the Shampoo and Conditioner, I was really scared I would end up with purple hair afterwards. But I followed instructions, left it on as instructed. I was pleasantly surprised there was no violet tones to my hair like I was worried for. Now I really think this combined with the Fudge Clean Blonde Damage Rewind Shampoo and Conditioner, has really saved my hair. Before these products my hair was dry and looks damaged, it would break easily. Now it's looking a whole lot healthier, less dry, and a very clean Blonde, which is what I strive to achieve. I'm so impressed. I will definitely be buying this product in the future and adding it to my hair routine.
Tips: Use once a week for a bit of TLC for your Blonde hair.