Fudge Clean Blonde Damage Rewind Treatment

Let's be honest a lot of the time you pay for what you get... This was one of those that is true for. There are supermarket ones that are better and even cheaper. We all know that being blonde doesn't make our hair feel the best but it has never felt this dry before. The only thing different in my routine is this product. I would not use again, and like a lot of the other reviews I agree it does leave a purple tinge. I understand that some people like that but it's definitely not for me, I would expect a tone/tinge like that if I was to leave it on for 10+ minutes not just a simple wash through

Thanks BR babes for the opportunity to take part in another awesome trial.

This was the 3rd product in the range and I'd never tried a fudge tonight treatment before. I had in my mind that it would be a treatment so super nourishing and a real treat for my hair....it's not.

I'm not sure if I had a bad batch, but the first thing that put me off was the scent - the shampoo and conditioner both have the most lovely smell, but this just smelt really harsh like a cleaning chemical.

The other challenge I had with it was it is the same colour as the shampoo bottle, and has the same consistency as the shampoo so each time I used it, I was double checking I had the treatment and not the shampoo....

While it is toning, I haven't found it particularly nourishing. I guess if this is a toner rather than a conditioning treatment, then it would be 5 stars so might be more a perception on my end.

I expected this too be quite strong but it's fairly light touch in terms of toning in my opinion. I also found it to be quite a thin consistency. It doesn't seem overly moisturizing either.

I was most excited about this product out of the 3 very generously sent in the BR trial. It makes sense to have a deep violet toning product in the conditioner/mask stage of hair care because it is the last product in contact with your hair before rinsing everything away in the shower. I was really happy with the pigment of the Fudge Treatment and it seemed to provide toning properties.

But as a hair mask/treatment with that infamous ‘plex’ labelling, I was sorely disappointed. It didn’t add any extra manageability, strength or shine. It felt like a normal and very average conditioner. To be fair, the Fudge shampoo had left my locks in such a state of dry distress that it was going to take a seriously impressive product to restore what has been stripped away. But this just wasn’t as heavy duty as I needed it to be.

I see in the description of the Fudge treatment it claims to use “FragranceFuse” technology to lock in a pleasant aroma. The smell was nice, but I didn’t notice it lasting any longer than a standard shampoo fragrance.

This is such a dark purple colour in the tube that I was a bit nervous to put it on my naturally light blond hair and while it did whiten the yellowness in my hair it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.

I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.

I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dried out.

I thought that this product would be a conditioning treatment as well as a treatment but I was a bit dismayed to find it is only a purple treatment. I found that using this product as well as the purple shampoo was a bit overkill. If you JUST got this product and didn't get the other ones that would work ok. I found that it made my hair definitely more toned and less yellow/brassy. I really liked the smell and it was a cool purple bottle. For the price? I personally wouldn't buy it again, as I usually go for the purple shampoo. I feel it needs to be a conditioning treatment as well for me to justify it.

I thought after the other two products I would be bowled over by this. I really felt there was no difference to the conditioner. My hair didn't feel any more smoother, sleeker or less brassy. I did straighten my hair this time so I could get a better look at the colour and texture. I am happy with how my hair feels and looks but not sure the deep conditioning treatment did this. I also felt the instructions on the tube weren't really clear and seemed to be a repeat of the conditioners instructions.

I really wanted to love this treatment as it would cover all the bases-toning and moisture treatment all in one. I found it was a nice texture, it massaged in nicely and washed out well. In conjunction with the other two products my hair is toned to perfection. I did not find it particularly moisturising and my hair felt quite dry. I am interested to use it alongside other shampoo to see how it performs (unfortunately trial timeframe hasn’t given me time for that but will add to this later!)

This treatment mostly does what it says it does, and it's a great product to use alongside the Fudge Clean Blonde Damage Rewind Shampoo and Conditioner. I would recommend it to anyone who has damaged blonde hair, but I'm still on the fence about how much I love it compared to the Shampoo and Conditioner in the same range. After one use I did notice a difference in the tone of my hair, the brassiness was definitely gone, and it did feel stronger, but it didn't really feel as hydrated as I'd hoped. My hair felt a bit dry and frizzy and when wet, was left with the fragrance which to me, was a bit more of a chemically smell as opposed to the lovely fragrance of the Damage Rewind shampoo and conditioner. As far as usage goes, it's definitely easy to use and the consistency isn't bad. I'm not sure I would use it with every wash though just for the fact that I don't like the smell and my hair felt softer without it. But in saying that, it mostly does what it says it does, so I can't really complain!