Fudge Clean Blonde Damage Rewind Shampoo

Fudge is one of those brands that you see for sale at your local hair salon and wonder if it's just overpriced stuff they're trying to sell because they have a contract with them, but after trying this product out for myself, I'm extremely pleasantly surprised with how well it works for my hair! I've always struggled with brassy, damaged hair that damage repair shampoos couldn't tone and purple shampoos left more damaged - this shampoo is a fantastic product that does exactly what I need it to, it gets rid of all the brass and it strengthens and smoothes my hair. It smells really lush when you use it and it's pretty easy to apply and lather although the consistency is quite thin and liquidy - something that's quite common with purple shampoos though. After just one use of this product, I was amazed by the results so I would definitely recommend!

There is a reason why hairdressers no matter what brand of other shampoo their salons use still use this for blonde hair. It is without a doubt the best blonde toning shampoo around it so easily removes brassy-ness and returns a beautiful blonde. It also lathers and cleans well. My only negative would be it does leave a purple tone to the scalp but hey we can’t be perfect!

AMAZING . NEW FAVORITE HAIR PRODUCT :) I have tried a few different purple shampoos and none have ever given me that freshly toned look like you get from the salon. Well that was up until I tired this shampoo. I applied to my hair and left it in for a few minutes as per the directions. After rinsing it out it left my hair feeling clean and even with wet hair I could see the tone of my blonde looked more cool toned. After my hair had completely dried I was so amazed by the colour of my hair, it was so much cooler toned and perfect. The packaging is super user friendly in an easy to squeeze bottle. A little product goes along way and lathers nicely in my hair. I absolutely love this and definitely will be purchasing. So grateful to have been on the trial team, thanks so much BR xx

I will preface this review but stating, I have never used Fudge Purple Shampoo before, and had chosen to go with another brand due to reading reviews on Fudge Purple Shampoo. However I do use Fudge Headpaint Toners - which are amazing. Now that I have tried Fudge Clean Blonde Damage Rewind Shampoo, I am a convert! This stuff smells soooo good. It is highly pigmented violet toned. It does an amazing job with yellow/ gold tones, and gives a nice bright clean tone to blonde hair. I usually only use Purple Shampoo once a week as it can dry out and damage my hair. This stuff has left my hair so much healthier than before using it, and I've only used it twice! I can't begin to imagine how good my hair will look using this regularly. As a diy home blonde, this Product is a must have! Move over other brands, all I'm using from now on is Fudge!

I only ever use purple shampoo as I want to keep my hair as blonde as possible with no brassy locks. So I was VERY excited to try the new purple shampoo from Fudge. First tick from me it is very purple, I liked the silky texture when I put some into my hand, it felt quite gentle on my hair while it also cleaned it nicely without feeling like it was stripped of any moisture it did add moisture. I absolutely loved it definitely dual product getting the toning and treatment from my shampoo! What I noticed was it was about the third time I was washing my hair that I could tell it feel like it was in better condition and there was less hair coming out onto my hands - what a bonus. Background info I have very long blonde hair which I also like to blow dry and straighten so I need to be very particular about the products I use in my hair and would recommend this new fudge shampoo to all the blondes out there.

Very excited to try this shampoo. The first point of difference I noticed was you massage in and then leave for five minutes. Usually everything is two applications. The texture was thick and unctuous as it came out the tube. Great as you don't lose half off your hands in the shower. I think I overdosed on the first try as used less on my second wash later in the week. It went on easily and covered well as I have long hair and normally with shampoos I need a lot. So definitely a cost saving here. Rinsed off easily and left hair feeling soft and sleek. This was one of my favourite things as until conditioner goes in my hair feels like straw. My only complaint was the purple stained hands. It does say to wear gloves but really? Who really would bother in the shower washing your hair? Faded within a few hours.

Background: I have darker blonde hair that I bleach once every two months to go platinum. My hair tends to go brassy/yellow and has become quite dry, brittle, and falls out; so I was very excited to trial this product. Other purple products just don’t do it for me.

A purple shampoo that repairs damage? Sign me up!

Packaging: comes in a 100% recyclable bottle (according to their website) Price: at $24 for 250ml from Chemist Warehouse, it’s on the pricier side for sure, but you have to pay for quality, I always say. Consistency: not unlike other shampoos. Fragrance: pleasant! I’ve had other products that smell of clay but this shampoo’s fragrance is lovely. Can’t put a finger on it, but it’s nice. Application and coverage: lathers really well for every coverage. Does stain the hands at first glance but over the course of the shower/bath that fades significantly. Results: this product really does work. From the first wash my hair was SMOOTHER, SOFTER, and has stopped falling out - which is a dream come true for me and the robot vacuum. The yellows/brassy parts of my hair were… no longer yellow. However, this product is STRONG. Due to my hair being platinum, I came out the shower with pastel purple accents. I think if I’d left the product on for less than recommended, I would not have had that result. I personally like the effect, and it does fade out without staining clothes or pillow cases. Just be careful and test the shampoo for shorter than the 5 minute’s recommended. Recommendation? Yeah, basically that. Depending on the lightness of your blonde hair, I would test the shampoo out for less time, and build that up over a course.

This shampoo comes in a nice vibrant bottle. I have fine highlighted hair and this shampoo tones the brassiness very well without making your hair feel brittle and dry like some purple shampoos do. It feels conditioning and doesn’t make your hair all knotty while washing it, You don’t need much and it lathers up nicely. It has a lovely fragrance and I would definitely use it again.

I absolutely love this shampoo! Blonde or purple shampoos are something I regularly use but this one really stands out from the rest. My main reason for using a purple shampoo is to help reduce some of the brassiness which often comes with having blonde hair. This shampoo certainly does the trick, to the point that it can do it a little too well if you happen to let it sit on your hair for more than a few minutes. This is actually great, as sometimes I find my hair can show a bit more yellowing than other times. I tried this on it's own, using my regular conditioner and it still was noticable which is great if you happen to run out of the Fudge Clean Blonde Conditioner. It does however work beautifully with it too! When squeezing the shampoo out of the bottle, I was surprised how dark purple it is. There are clearly a lot of pigments in the shampoo. You don't have to use a lot to get the job done well. Also don't be alarmed at the colour of the rinsing water! It doesn't have an over powering fragrance but maybe a slight sweet smell. I don't think I would need to use this every time I shampoo, as the colour seems to stay pretty well. It would just depend on what I've been doing I think. I would also imagine that the shampoo would take quite a while to get through, since it is pretty powerful. So this would definitely give it a tick for economy and also the price line on this is pretty comparable to other salon haircare, but because you only need a small amount I think it would last longer. I loved the look of these tubes. They are striking, modern and pretty cool actually. I love how my hair looks and feels after using this. It is stronger and smoother. I will definitely repurchase! I would definitely recommend this shampoo to any blondies out there or perhaps anyone embracing their greys to give them that ashy blonde or grey look.