Fudge Clean Blonde Damage Rewind Shampoo

I have naturally light blonde hair that can go a little yellow, especially in summer so I’ve tried a lot of purple shampoos and this one is the darkest purple I’ve seen and is quite runny so be careful because you don’t need much to get a good lather even for my long hair so you will get a lot of applications for the price you pay.

I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.

It definitely did whiten the yellowness in my hair but it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.

I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dry so I would recommend using it with the conditioner.

I have tried MANY purple shampoos and nothing beats this beauty. I like my hair to be slightly over toned so I use it regularly. If you just want the clean blonde finish to get rid of the yellow/brass look, I’d only use as needed. I’m not sure about the “damage rewind” statement, if you’re blonde you already know the struggles! It tends to make your hair feel more dry so I recommend to use a qauty conditioner after use.

I have recently gone back to blonde and was looking for a shampoo to fix the damage but also still tone out the brass. This shampoo does all that and more! I use it every wash and my hair has never looked more blonde and never felt softer. It’s easy to apply and smells so good, doesn’t have a chemical smell like other purple shampoos. I haven’t noticed any staining of my skin or my hair and I leave it on anywhere from 5-20 minutes and sometimes apply it to my hair while it’s dry. Give it a go you won’t be disappointed!

Love this shampoo, brightens blonde in one wash and leaves hair feeling super soft and shiny. . Great way to maintain blonde and definitely combats yellow tones if you leave it on for 5 or so minutes.

One of my favourite purple shampoo’s, gives beautiful blonde/white/ purple tones depending how long you leave it on and how often you use it. The purple shampoo formula itself if shimmery like a crystal look. You don’t need to leave it on to long for it to work its magic

This is the best purple shampoo. I get blonde foils to blend in the dreaded greys that are coming through. This shampoo tones the blonde foils really well. I leave it on for about 5 minutes, sometimes longer and then rinse. It does make my hair a little coarse but conditioner soon fixes that. It's not badly priced and does last a while. The fragrance is nice and not too over powering.