Vault
Adding this item would put you over your total vault limit of $250. please review your cart to stay under the limit.
Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.
Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.
Website www.fudge.com
Love it! Lathers up nicely, a little goes a long way. I find the consistency to be quite runny though, so you definitely have to be ready to use it as soon as you open it.
It smells nice, unlike some other purple shampoos I've found that can smell quite chemically
I have naturally light blonde hair that can go a little yellow, especially in summer so I’ve tried a lot of purple shampoos and this one is the darkest purple I’ve seen and is quite runny so be careful because you don’t need much to get a good lather even for my long hair so you will get a lot of applications for the price you pay.
I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.
It definitely did whiten the yellowness in my hair but it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.
I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dry so I would recommend using it with the conditioner.
Tips: Maybe try wrapping the lightest parts of your hair in foil before applying to the rest of your hair to save them from going purple
I found that this product is a good option for purple shampoo. Be careful of staining as it can get on your hands and stick! Definitely use gloves if you are using it all the time. I like the bottle and the ease of opening the lid. Smells pretty good and I enjoyed using it. It definitely made a difference to the brassy tone of my hair. I was worried about staining. Make sure that you don't use it everyday however as it can make a blueish tone in your hair. Overtoning is never a good time for blondes. I would recommend using every couple of washes. Pair with the matching conditioner for a smooth finish.
Tips: Use gloves to prevent staining. Pair with the matching conditioner for best results.
Very excited to try this shampoo. The first point of difference I noticed was you massage in and then leave for five minutes. Usually everything is two applications. The texture was thick and unctuous as it came out the tube. Great as you don't lose half off your hands in the shower. I think I overdosed on the first try as used less on my second wash later in the week. It went on easily and covered well as I have long hair and normally with shampoos I need a lot. So definitely a cost saving here. Rinsed off easily and left hair feeling soft and sleek. This was one of my favourite things as until conditioner goes in my hair feels like straw. My only complaint was the purple stained hands. It does say to wear gloves but really? Who really would bother in the shower washing your hair? Faded within a few hours.
Tips: Don't need to use a lot so just squeeze a 50c amount for long hair, less for shorter.
I love me a good purple shampoo. I particularly became addicted during lockdown when going to the hairdresser was a no-no and we were eeking out our colours as best we could. Fudge products are my preferred go to and the Clean Blonde Damage Rewind is up there. I like the look, consistency and feel and most importantly it does what it says it'll do. It'll lighten/tone blonde hair from the first wash to remove the yellow. I tend to use it more when my colour is fading but be warned if you use it too much you will get a violet tones to your hair :-)
Fudge Clean Blonde Damage Rewind Shampoo is an excellent product for those with blonde hair who want a shampoo that not only washes but also helps to maintain their hair color.
The shampoo has a special formula that contains violet pigments which help to remove any unwanted brassiness, leaving your blonde locks looking refreshed and revitalized.
I found it a bit tangling during use, but once I had the conditioner in my hair detangled well.
It is a bit messy! Be careful not to flick your hair around too much else you'll be scrubbing away at your shower after use!
I have used this product for many years without having tried others in the range. It's truly awesome at canceling yellow and brassy tones, although be careful not to leave it too long as it can actually go a little purple. Which is actually cute sometimes. The smell is more on the chemical side, and it can be stained, however, if you're wanting to use it for managing your blonde colour, then it really hits the mark and is at a really affordable price point. The key downside is that I do find it drying, but this is easily remedied by pairing it with a moisturizing treatment.
Tips: Make sure you don't leave it in too long to avoid staining, and pair it with a good moisturizing treatment or conditioner.
I have tried MANY purple shampoos and nothing beats this beauty. I like my hair to be slightly over toned so I use it regularly. If you just want the clean blonde finish to get rid of the yellow/brass look, I’d only use as needed. I’m not sure about the “damage rewind” statement, if you’re blonde you already know the struggles! It tends to make your hair feel more dry so I recommend to use a qauty conditioner after use.
Tips: If you like your hair “over toned” like me, put it in dry first before washing!
One of my favourite purple shampoo’s, gives beautiful blonde/white/ purple tones depending how long you leave it on and how often you use it. The purple shampoo formula itself if shimmery like a crystal look. You don’t need to leave it on to long for it to work its magic
Tips: Use a small pea size amount. Use 1/2 times a week. Use a nice conditioner/ treatment as it can be a little bit drying.
I have blonde balayage through my naturally mid-brown hair, and I hate the orange tones that consistently push through. I've always used Fanola toning shampoos and masks, but Fudge is such a well-known brand so I was keen to compare the two.
As a toning treatment, the shampoo is pretty good. I always think it is a positive sign when the product stains your fingernails purple in the shower - and this certainly has that effect. It didn't combat the orange tones in my hair, but it targets yellow tones nicely.
As a shampoo, I instantly felt all the life being stripped out of my hair. It was coarse and dry almost as soon as I applied the product. Even after applying conditioner, it still felt like the lustre and softness had been permanently ruined.
Considering the product is marketed as 'Damage Rewind' I was extremely disappointed. I would go so far as to say my hair feels more damaged after using this shampoo.
For the sake of this BR trial, I used the shampoo 3 times to give it a fair shot. But I will NOT be using it again, and definitely don't recommend it. If is okay for toning your blonde hair, but follow with a good masque or Olaplex.