Fudge Clean Blonde Damage Rewind Shampoo

100% does what it says just need to be wary that it stains your scalp if left on or used too regularly.

I love ashy toned hair and quite often purple shampoos ate not strong enough, this one's great!

I had my hair done with balayage colouring and the bleach made my hair rough and frizzy. I was told I’ll have to have it cut which I was reluctant to do but tried a couple of other treatments so was getting ready to book that dreaded appointment. This damage rewind system by Fudge was my last chance. I was blown away but the instant results after one use. The system includes the Shampoo, Conditioner and treatment.

The fragrance is lovely and light, and you don’t need heaps of product. It’s a dark purple and lathers very easily. You need less than you think. I do a quick wash, rinse out then shampoo again. This shampoo requires it to sit in for 5 minutes so the colour can get rid of those brass tones and let the treatment in it work its magic. It’s a little unusual but it makes a nice relaxing shower or bath with an Ebook. After that, you rinse and use the conditioner which doesn’t stay in. This review focuses on the shampoo, however.

Because it contains a treatment, I used it all over my hair where normally, I would focus on the roots. My hair felt smoother after using it and it definitely helps get rid of those brassy tones. My hair did have a slight purple tint after using the full system, which I liked, but you can leave the shampoo and treatment in for less time depending on the end result you want.

I used it with the whole system though so can’t speak to how it functions alone. After another use, I am really happy with how my hair is progressing and I may not need that cut so soon after all!

The next day, my hair retains the light fragrance so I am very happy with this product.

I was so excited to trial the Fudge Clean Blonde Damage Rewind Shampoo for 2 reasons.

One, because my brassy-gold 'blonde' hair was crying out for an effective toning shampoo, and secondly because it also desperately needed some 'damage rewind' after years of highlights and straightening.

I have to say, that this product actually rocks!

From the very first time I used it, once my hair had dried, I could tell instantly that the overall condition and tone of my hair was better.

My hair appeared more ashy straight away. In fact, it is so effective that I would be nervous to use it too many consecutive days because I think it would make my hair white.

I love everything about this - from the sleek packaging to the yummy (almost edible) scent, the instant results and the way that it makes my hair look and feel.

Online this sits around the $30 mark, which I think is extremely affordable. I intend to use this only once every 1-2 weeks, so this will last me a very long time.

Every blonde needs this. It lives up to what it claims.

I will 100% be buying this again!

I've had so many problems with purple shampoos, to the point I was dilluting it with normal shampoo and still my hair would have patchy purple sections afterwards, not to mention leaving my hair dry and crunchy - simply awful, to the point I gave up on purple shampoos.

Then I got chosen to trial the Fudge Clean Blonde Rewind range and I can only say I've found my holy grail. First use I was nervous so wasn't going to leave it on for some minutes like the directions said. It's a different 'purple' from most shampoos - it's like an iridescent violet colour... I popped it through my hair and immediately the bright purple suds appear... I massaged it in for about 30 seconds and rinsed! Followed with the rest of the system... First impressions - I didn't have the patchy purple hair. The yellow/brassy was a little less and my hair was a nice ashy blonde but not too ashy. It was a subtle change. So confident that I wasn't going to be purple/patchy the next use I left it in for a few minutes, and I wasn't disappointed. The colour was perfect - almost a beige blonde but the niggly yellow ends had gone! Perfection! I was so excited drying my hair and seeing it this lovely blonde like I'd just left the salon

Whats even better. My hair felt lovely and soft and the harsh dryness I usually get with 'blonde' systems was they case with this Fudge range.

I'm hooked. This is the holy grail Blonde shampoo and system - I love it!

I absolutely love this shampoo! Blonde or purple shampoos are something I regularly use but this one really stands out from the rest. My main reason for using a purple shampoo is to help reduce some of the brassiness which often comes with having blonde hair. This shampoo certainly does the trick, to the point that it can do it a little too well if you happen to let it sit on your hair for more than a few minutes. This is actually great, as sometimes I find my hair can show a bit more yellowing than other times. I tried this on it's own, using my regular conditioner and it still was noticable which is great if you happen to run out of the Fudge Clean Blonde Conditioner. It does however work beautifully with it too! When squeezing the shampoo out of the bottle, I was surprised how dark purple it is. There are clearly a lot of pigments in the shampoo. You don't have to use a lot to get the job done well. Also don't be alarmed at the colour of the rinsing water! It doesn't have an over powering fragrance but maybe a slight sweet smell. I don't think I would need to use this every time I shampoo, as the colour seems to stay pretty well. It would just depend on what I've been doing I think. I would also imagine that the shampoo would take quite a while to get through, since it is pretty powerful. So this would definitely give it a tick for economy and also the price line on this is pretty comparable to other salon haircare, but because you only need a small amount I think it would last longer. I loved the look of these tubes. They are striking, modern and pretty cool actually. I love how my hair looks and feels after using this. It is stronger and smoother. I will definitely repurchase! I would definitely recommend this shampoo to any blondies out there or perhaps anyone embracing their greys to give them that ashy blonde or grey look.

This shampoo comes in a nice vibrant bottle. I have fine highlighted hair and this shampoo tones the brassiness very well without making your hair feel brittle and dry like some purple shampoos do. It feels conditioning and doesn’t make your hair all knotty while washing it, You don’t need much and it lathers up nicely. It has a lovely fragrance and I would definitely use it again.

I only ever use purple shampoo as I want to keep my hair as blonde as possible with no brassy locks. So I was VERY excited to try the new purple shampoo from Fudge. First tick from me it is very purple, I liked the silky texture when I put some into my hand, it felt quite gentle on my hair while it also cleaned it nicely without feeling like it was stripped of any moisture it did add moisture. I absolutely loved it definitely dual product getting the toning and treatment from my shampoo! What I noticed was it was about the third time I was washing my hair that I could tell it feel like it was in better condition and there was less hair coming out onto my hands - what a bonus. Background info I have very long blonde hair which I also like to blow dry and straighten so I need to be very particular about the products I use in my hair and would recommend this new fudge shampoo to all the blondes out there.

I will preface this review but stating, I have never used Fudge Purple Shampoo before, and had chosen to go with another brand due to reading reviews on Fudge Purple Shampoo. However I do use Fudge Headpaint Toners - which are amazing. Now that I have tried Fudge Clean Blonde Damage Rewind Shampoo, I am a convert! This stuff smells soooo good. It is highly pigmented violet toned. It does an amazing job with yellow/ gold tones, and gives a nice bright clean tone to blonde hair. I usually only use Purple Shampoo once a week as it can dry out and damage my hair. This stuff has left my hair so much healthier than before using it, and I've only used it twice! I can't begin to imagine how good my hair will look using this regularly. As a diy home blonde, this Product is a must have! Move over other brands, all I'm using from now on is Fudge!

AMAZING . NEW FAVORITE HAIR PRODUCT :) I have tried a few different purple shampoos and none have ever given me that freshly toned look like you get from the salon. Well that was up until I tired this shampoo. I applied to my hair and left it in for a few minutes as per the directions. After rinsing it out it left my hair feeling clean and even with wet hair I could see the tone of my blonde looked more cool toned. After my hair had completely dried I was so amazed by the colour of my hair, it was so much cooler toned and perfect. The packaging is super user friendly in an easy to squeeze bottle. A little product goes along way and lathers nicely in my hair. I absolutely love this and definitely will be purchasing. So grateful to have been on the trial team, thanks so much BR xx