Fudge is one of those brands that you see for sale at your local hair salon and wonder if it's just overpriced stuff they're trying to sell because they have a contract with them, but after trying this product out for myself, I'm extremely pleasantly surprised with how well it works for my hair! I've always struggled with brassy, damaged hair that damage repair shampoos couldn't tone and purple shampoos left more damaged - this shampoo is a fantastic product that does exactly what I need it to, it gets rid of all the brass and it strengthens and smoothes my hair. It smells really lush when you use it and it's pretty easy to apply and lather although the consistency is quite thin and liquidy - something that's quite common with purple shampoos though. After just one use of this product, I was amazed by the results so I would definitely recommend!
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Fudge Clean Blonde Damage Rewind Shampoo
Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.
Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.
Website www.fudge.com
Reviews
Tips: A little goes a long way so you don't need to use heaps. Given the thin consistency, the more you pump out, the more will just fall through your hands.
Fudge Clean Blonde Damage Rewind Shampoo is a game-changer when it comes to blonde hair care. This shampoo is specially formulated to not only cleanse your hair but also repair and protect it from damage caused by environmental factors or heat styling tools.
One of the standout features of this shampoo is its violet pigments, which help to neutralize brassy tones and keep your blonde hair looking fresh and vibrant. The formula is also free from sulfates, which means it won't strip your hair of natural oils or leave it feeling dry and brittle.
Another notable feature of Fudge Clean Blonde Damage Rewind Shampoo is its ability to strengthen and nourish your hair with ingredients like keratin and guarana. These ingredients work together to repair damage and prevent future breakage, leaving your hair looking healthy and shiny.
Overall, if you're looking for a shampoo that will help you maintain your blonde hair and protect it from damage, Fudge Clean Blonde Damage Rewind Shampoo is definitely worth trying. It provides excellent results, smells great, and leaves your hair feeling soft, smooth, and healthy.
Tips: Wear gloves if you don't want mildly purple hands
I've been an avid user of the original Fudge Clean Blonde shampoo for years, I've tried many other purple shampoos and nothing beats Fudge. However, I tend to only use ot once a week as it is a bit harsh. So to see my fave shampoo combining toning and nourishing at the same time was very exciting! I'm happy to report that this shampoo does just as good a job at canceling out pesky yellow tones as its original counterpart whilst also leaving hair feeling strong and soft and looking smooth and shiny. It has it all! I'll definitely be repurchasing this rather than the original version in the future. The packaging is pretty standard in a practical tube. It does leak a bit so care needs to be taken if traveling with it as it'll definitely stain. I'm not a fan of the design, which fits with Fudge's grungy branding but it's not really my thing.
I have used purple shampoos before that have been OK but this really worked! It instantly and noticeably made my blonde pure and clear.
Tips: I would recommend using gloves as the purple stained my nails.
Thanks for the opportunity to review this range BR! I've been lightening my hair for years and have used a ton of different toning shampoos. There are so many on the market that don't do anything other than have a pretty purple colour.
I used to use Fudge quite a lot but found it became quite drying after a while. I switched to Fanola which was the only one comparable to Fudge in toning ability but while it worked beautifully, it was still quite drying.
So this Damage Rewind formula is such a game changer for me. It tones my hair so beautifully and so far no drying at all - in fact it feels quite nourishing. I love the packaging, the fact that the bottle sits on the lid means I can get every last little drop out. and the scent is gorgeous - I am definitely going to stick with this shampoo!
Tips: The shampoo is really toning - as in you'll have smurf hands if you're not careful. I can't be bothered with gloves, so I put the shampoo directly onto the top of my head, and then grab the lengths of my hair to put on top of the shampoo and then lather up - it helps minimise that direct contact with my skin when it's concentrated like that. Applying it that way and then washing my body straight after seems to get rid of the colour stain.
After using the Fudge Clean Blonde Damage Rewind Shampoo once a week for the last 2 weeks I can say I'm a fan. It is a deep violet colour and super strong, a little Definitely goes a long way. I did find it quite drying, however used with the Fudge Clean Blonde Damage Rewind Conditioner and Treatment my hair has stayed well toned and in great condition. The fragrance is nice not too strong but lasts a good day or two.
Tips: Gloves could be helpful for applying as it does stain any dry patches on your hands. Make sure it's well rinsed out or you will end up with purple patches.
I was excited to try this fudge range as I have used purple shampoo on my lightened hair before but found it left something to be desired - what would this range bring?
For starters I really like the packaging - bold colour choices of purple and silver with bits of orange and white stand out. You will never get this product confused with something else. I love the bottle stands on it's cap, meaning that the product always comes out easily.
The product itself is super purple and super runny - easy to spill all over the place if you aren't careful leaving your shower looking like you murdered the flying purple people eater. It has a pleasant scent, lathers well, and while the packaging warns that the product may stain I never found it stains my skin or shower walls if rinsed well.
The results were pretty awesome overall. I was a bit skeptical about the 90% stronger claims as I have long thin hair prone to breakage and split ends, but even from the first wash I saw a difference. I had less hair fall in the shower or brushing, my split ends seemed to mostly disappear and my lightened hair colour looked more natural and blended with my natural hair that I'm growing out. My hair also feels smoother and softer, compared to the drying out I have experienced with other purple shampoos.
While the price point is definitely more than I would normally spend, having used it I would definitely say it's worth it and will be buying again when I run out. Highly recommend!
Tips: Tip completely upside down before opening the cap and to control the pouring out of product well.
Have found my new go to purple shampoo! This shampoo removes all yellow tones and gives a nice ashy tone to the blonde. It doesn't dry out my hair like alot of other purple shampoos can do, and even better than it contains ingredients to help with breakage! I can use this solely without needing another shampoo to combine it with, it's fine on it's own
Tips: Use with the conditioner, and hair treatment for best results. Shampoo twice
A must have if you’re struggling to kick those brassy yellow tones out of your hair! It’s not overly drying like other brands and it helps to prevent breakage! Lathers really well and they last you ages
Tips: Make sure to put lids on afterwards as it can stain your shower, and try not to leave it in your hair for too long and it cant tint your hair purple
There is a reason why hairdressers no matter what brand of other shampoo their salons use still use this for blonde hair. It is without a doubt the best blonde toning shampoo around it so easily removes brassy-ness and returns a beautiful blonde. It also lathers and cleans well. My only negative would be it does leave a purple tone to the scalp but hey we can’t be perfect!
Tips: Rinse thoroughly so avoid scalp colouring. If you want a lush,natural blonde only use this every 4-6washes, if you want a silvery/grey/purple blonde use it every time.