Fudge Clean Blonde Violet Toning Shampoo Review

This is hands down the best purple shampoo on the market. Eliminates and golden or brassy tones you have in your hair inside 1-2 washes.

I have used quite a few different brands of purple shampoo, and as a hairdresser myself, find this to be the best one by far.

Sometimes, it can even be used on freshly bleached hair as a toner rather than applying another colour.

If it is used too much or left on a few minutes too long it can leave a bit of a purple hue behind which can easily be corrected by washing hair with a normal shampoo, but that aside, it definitely does its job well and at a reasonable price!

I am in love with fudge clean blonde violet toning shampoo! I bleached my hair with supermarket dyes from black to blonde, my hair was yellow! I used this product and instantly the yellow and goldy tones were gone. It also hydrated my hair back to life after all the harsh bleaching!

I love this shampoo, i have been using it for a year now and am still on the same bottle. I only use it once a week, and it is fantastic on my very fair blonde hair. It definitely keeps it from turning yellow. This shampoo also smells amazing! It is vibrant purple colour which can be quite scary the first time you use it but it doesn't seem to stain anything in the shower.

LOVE IT. This is the only toner I will use. I have had blonde hair for almost five years and I have dabbled in a couple of other toners but always end up coming right back to this one. It's absolutely-friggin' fantastic! It completely erases any yellowy-gold tones and gives you the most gorgeous, light blonde hair. Depending on how long you keep the toner on, depends on the brightness and lightness. I keep mine on for quite a long time - between 5-10 minutes because I love having silvery-white almost purple hair, but you can shorten the time and it always comes out gorgeous!

I have been bleach blonde my whole life and this is the only product that tones it just the way I like! Love it - it doesn't dry my hair out either!

I was always dying my hair blonde, or going to the salons to get heavy highlights in my hair and this was my holy grail. It removed all brassy orangey tones from my hair and certainly fulfilled its purpose. It does the job and its a worthwhile purchase for anyone wanting to eliminate brassy orangey tones in their blonde hair.

This is the best purple shampoo I've tried so far. When I went blonde I had a horrible time attempting to get all of the orange/brassy tones out of my hair. I had tried a lot of purple shampoo's from other brands and none of them even compared to this one by Fudge.

I feel a little goes a very long way with this shampoo and it foams up so well. I love the formula of it and I don't mind the smell one bit. It's not an unbearable smell like some hair products which is a bonus. The color is very vibrant too.

This purple shampoo is perfect for blondes who need to get the orange tones out. 100% recommend this shampoo.

I love this shampoo. I've used lots of different ones on myself and in the salon and this is best by far! Strong formulation, nice smell and good price! I even put on dry hair to keep my hair purple ;)

works really well and smells delicious! easy to use, don't need much. would definitely recommend if you have never used it before