Fudge Clean Blonde Violet Toning Shampoo Review

LOVE IT. This is the only toner I will use. I have had blonde hair for almost five years and I have dabbled in a couple of other toners but always end up coming right back to this one. It's absolutely-friggin' fantastic! It completely erases any yellowy-gold tones and gives you the most gorgeous, light blonde hair. Depending on how long you keep the toner on, depends on the brightness and lightness. I keep mine on for quite a long time - between 5-10 minutes because I love having silvery-white almost purple hair, but you can shorten the time and it always comes out gorgeous!

I have been bleach blonde my whole life and this is the only product that tones it just the way I like! Love it - it doesn't dry my hair out either!

I was always dying my hair blonde, or going to the salons to get heavy highlights in my hair and this was my holy grail. It removed all brassy orangey tones from my hair and certainly fulfilled its purpose. It does the job and its a worthwhile purchase for anyone wanting to eliminate brassy orangey tones in their blonde hair.

This is the best purple shampoo I've tried so far. When I went blonde I had a horrible time attempting to get all of the orange/brassy tones out of my hair. I had tried a lot of purple shampoo's from other brands and none of them even compared to this one by Fudge.

I feel a little goes a very long way with this shampoo and it foams up so well. I love the formula of it and I don't mind the smell one bit. It's not an unbearable smell like some hair products which is a bonus. The color is very vibrant too.

This purple shampoo is perfect for blondes who need to get the orange tones out. 100% recommend this shampoo.

Loved my Joico Purple Shampoo but my friend who is a hairdresser put me onto this, a lot less pricey and does the trick!! I use it every wash and leave on for a couple of minutes. I did have issues with living in the country and my hair getting a green tinge but this seems to counteract it and leaves my blonde a pretty ashy tone. Smells good. Don't be alarmed that your hands turn purple, washes off. Only thing is not a super fan of packaging, have to have it sitting upside down or leaks out.

My favourite purple shampoo. Reasonably priced, no brassy tones. You only need to use a wee bit and can even mix it with your normal shampoo. Make sure you condition your hair afterwards as it can make it quite knotty.

I love this shampoo. I've used lots of different ones on myself and in the salon and this is best by far! Strong formulation, nice smell and good price! I even put on dry hair to keep my hair purple ;)

works really well and smells delicious! easy to use, don't need much. would definitely recommend if you have never used it before

This product is amazing! It's by far the strongest toning purple shampoo I have every tried, it smells amazing and for $20 that 300ml of shampoo will last you at least 4-5 months if your using it twice a week. I purchased the 1L bottle and it lasted me over a year, at $60 I think it's a steal. There are a couple of things I love about it they are: - You don't need to leave it on very long or use much at all if you are already quite blonde as it will work really quickly on areas that don't have brassy/yellow bits, so focus more on your roots or problem areas. - After I have had my hair died I always follow up with this the next time I have had it died and focus it on my roots as I find they always go brassy no matter what. My hairdresser is amazing my roots just don't take to bleach the greatest. - This toner gives you the nicest silver colouring if you use it continuously, I love that look on platinum hair

The one thing I dislike is that it does dry out your hair so like I said in the tips section use a mask and or treatment daily or after use.

If you are a blonde that likes to have no brass/golden tones to your hair then you need to try this!

i use this product on every second wash, definitely tones blonde hair. best violet shampoo on the market from my experience