Fudge Clean Blonde Violet Toning Shampoo Review

I have used this product for the last year on my salon lightened hair. I have found this product by far the best out of the many toning shampoos I have used. It doesn't dry my hair out like some do, it keeps my hair a fresh blonde colour, and has by fair the best fragrance!

Love, love, love!! This shampoo is a godsend for me! I get my hair bleached and with most bleaching you get some yellow tones. But a wash with this and bam have the silver tone I desire :) A bottle of this will last you forever, and it smells like vanilla which is a bonus

I absolutely love this, and use it all the time. It keeps my salon blonde colour fresh and amazing, and keeps the colour looking fresh and new. You can really notice the difference from just one wash alone. Definitely a must have for dyed blondes.

When i first started out blonde i had heard great things about this shampoo! I tried it and have continued using it, it's really great and keeps my blonde hair looking great and not so brassy! + smells amazing

my favourite! I'm a hairdresser! and i have never come across a Toning shampoo that does exactly what its supposed to like this one does! buy it by the litre! Sure it stains the crap out of my shower but who doesn't love a bit of purple in there life!

I use this product once a week and have been using it for the past year or so it works very we'll as I like toning my hair to a light gray colour but sometimes I seem to leave it in for to long and by the time I go to the hair dresses I Have a very purple band on the back of my head! It works to we'll

I have been blonde twice now and every time I have used this product. It definitely does what it says that it should, the consistency is medium thickness when you squeeze it out of the tube and it also lasts a while for me as I find I only need to use it once a week for my hair. I will definitely repurchase this product every time I'm blonde.

I tried a couple of toner type products and this was the only one that actually cancelled out the brassy tone in the blonde hair. definitely a good buy!

i LOVE this purple shampoo, it has always been my number one fave , i always have an extra hid away for emergencys haha it really eliminates any coppery tones in my hair , leaving my hair looking great! it is very strong that i try not to leave it on too long as my hair can actually go purple! i really do recommend this product for any other blondes out there x

I am in love with this product, it is perfect for toning unwanted yellow and brassy tones. It also smells amazing and I feel like it makes my hair nice and soft, whereas when I have used other purple shampoos they have left my hair very tangled and dry. The only possible downside to this product as it can stain you hair purple slightly, but I like that. Some people may not like it but I think the hint of purple is really nice and it washes out fast anyway. Really good value for money and lasts forever!