Fudge Clean Blonde Violet Toning Shampoo Review

This toning shampoo is incredible. Yes sometimes it overtones and you can end up.quite purple or grey but that doesn't last long after a wash or two without it. I always notice a lovely clean blonde after using this shampoo. I recomend it to everyone, especially because it's also very affordable

This is one of the best purple shampoo ever. No more golds or yellow. You don’t need a lot and it works so well. If you want to be blonde you got to invest in this. You don’t need to use it all the time just hen your hair looks a bit yellow. I will always buy this one for sure one of the best you can get

Have used this product for many years since having blonde hair. I usually use this every couple of washes to make sure my hair doesn't get too purple. Will continue to repurchase this. Great value for money.

I have been using the fudge products to maintain my blonde hair for years! Super awesome product. Would recommend to anyone who is trying to maintain their pretty blonde hair. Best product ever.

Works really well. It look my honey-dirty blonde and ashed it out beautifully. It smells great too! Affordable version of some of the higher end toning shampoos.

For starters, I'm not blonde. I'm silvery white haired. But the purple shampoo really makes that pop, and so I like to use it.

I find this great, but I only tend to use it a couple of times as week as its pretty strong for frequent use.

The packaging for this is typical for Fudge - looks quite industrial, pretty clear, unisex style, but secure.

The shampoo itself is electrically bright purple. I've heard that you can actually pop it on your hair dry and leave it to get a lilac tinge to hair, but haven't tried that yet - i plan to though!

I find purple shampoo is quite drying on the whole, and this is no exception - I tend to use this with heavier duty conditioners when I use it.

It makes my hair shine and pop as a bright silver white, it's definitely effective!

Have repurchased several times

I bought this product from my hairstylist and have to say its one of the better voilet shampoos I have tried to date. A little goes a long way. Trust me, if you use too much or leave it on too long you will have a purple hue in your hair especially on the lighter hair. It does help with correcting the brassy tones and I will purchase again

This 100% helps tone the brass colour from dying my hair blonde Every now and then i will wet my hair and leave shampoo in for a good 15 --20 mins .Has a great smell to it .My hair dresser recommends using it regularly

Made my yellow hair look amazing, it just gives it that ashy glowing look, without having to pay 💰 to get it from the hair dresser, I honestly prefer this over the toners that the hairdressers use

Love this shampoo, it definitely takes away my brassy tones I have in my hair. I use it nearly every day and every other day I put it on dry hair to get more purple through my hair. I also love the smell and pairing it with the repair clean blonde conditioner.