Fudge Clean Blonde Violet Toning Shampoo Review

Probably the best purple shampoo on the market. It's a super dark violet colour and does the job. Gets rid of the unwanted brassy tones. Only downside really is that it can leave your hair really dry so use a deep conditioning treatment once a week. Good size bottle, lasts a while and isn't too expensive. You can find it online fairly cheap :)

This product definitely gave me the toning shampoo that I would expect, however the smell is awful. I would use the product for the sheer fact that it does what I need, however I have found other purple shampoos that I prefer.

When I had really blonde hair, this was my favourite product. Its such a reasonable price for a salon product, and it really gets rid of that horrible yellow, brassy colour you get when you're blonde. I didn't mind the smell, but it did stain your hair slightly purple if you left it on too long. It was one of the best purple shampoos that I tried, and I had tried a few!

This has worked really well for me so far. It is very, very purple lol and I got a bit of a fright when I kept flicking it onto the walls of the shower and the shower curtain, I thought it would stain but it washed off straight away. And the fact that you only need to use it once a week is even better. It'll last you a very long time, so it's not something you have to keep purchasing on a weekly basis. It smells real nice too, not too over powering, just enough to have your hair smelling clean. One thing I did find though, is before you apply it, you have to gently rub it into your hands before putting it in your hair (this is what the sales woman said to us before we left the shop) so I feel like it doesn't go as far as it would if you didn't have to rub it in first because I thought I had more than enough when I squeezed it into my hand, but I actually had to go back for more... But overall, I'm quite pleased with this product.

I am in love with fudge clean blonde violet toning shampoo! I bleached my hair with supermarket dyes from black to blonde, my hair was yellow! I used this product and instantly the yellow and goldy tones were gone. It also hydrated my hair back to life after all the harsh bleaching!

I love this shampoo, i have been using it for a year now and am still on the same bottle. I only use it once a week, and it is fantastic on my very fair blonde hair. It definitely keeps it from turning yellow. This shampoo also smells amazing! It is vibrant purple colour which can be quite scary the first time you use it but it doesn't seem to stain anything in the shower.

LOVE IT. This is the only toner I will use. I have had blonde hair for almost five years and I have dabbled in a couple of other toners but always end up coming right back to this one. It's absolutely-friggin' fantastic! It completely erases any yellowy-gold tones and gives you the most gorgeous, light blonde hair. Depending on how long you keep the toner on, depends on the brightness and lightness. I keep mine on for quite a long time - between 5-10 minutes because I love having silvery-white almost purple hair, but you can shorten the time and it always comes out gorgeous!

I have been bleach blonde my whole life and this is the only product that tones it just the way I like! Love it - it doesn't dry my hair out either!

I was always dying my hair blonde, or going to the salons to get heavy highlights in my hair and this was my holy grail. It removed all brassy orangey tones from my hair and certainly fulfilled its purpose. It does the job and its a worthwhile purchase for anyone wanting to eliminate brassy orangey tones in their blonde hair.

This is the best purple shampoo I've tried so far. When I went blonde I had a horrible time attempting to get all of the orange/brassy tones out of my hair. I had tried a lot of purple shampoo's from other brands and none of them even compared to this one by Fudge.

I feel a little goes a very long way with this shampoo and it foams up so well. I love the formula of it and I don't mind the smell one bit. It's not an unbearable smell like some hair products which is a bonus. The color is very vibrant too.

This purple shampoo is perfect for blondes who need to get the orange tones out. 100% recommend this shampoo.