Fudge Clean Blonde Violet Toning Shampoo Review

Seriously combats brasiness like no other, I use NOOOTHING else other than this and my hair still looks like it has been freshly dyed.

Since I am asian, my hair tends to pull towards brassy tones, especially if I have bleached it. I notice that when i stop using it for a while, the brasiness comes back. Leave this one for 3-5 minutes or so on my whole head and it is back to normal!

Worth the money as I have had mine for over 7 months now and still have not gotten to the bottom of it.

Amazing product, work with this product all the time in the Hairdressing Industry, For all blondes with golden tones this is a must product.

I have used this product for many many years. I’m not a natural blonde-y so when you bleach you hair you will often get a yellow/orange tones through it, this product gets rid of those so you have a nice consistent white blonde. This product is also very affordable and lasts a long time, so its great value to have it in you cupboard. There’s a bit of a knack to it, you have to know how long to leave it in for, as if you leave it in to long you will get some purple/ashy tones, this will wash out after a few washes though. You just need to be careful. I only use it once a week, and that’s all I need, sometimes less actually, but I guess it depends on what you like and what condition your hair is in. I love the bottle too, a nice bright purple, so you know exactly what it is. Great product, I will always have this on hand at home to brighten up my hair. :)

I absolutely love using this shampoo on my highlighted hair, it gives it such a nice, ash blonde tone as I am not a fan of those ginger shades!

For any blonde this is the ONLY purple shampoo that is worth investing in. It's affordable and lasts forever. Can be used on your own or extension hair. Great toning shampoo and keeping brassy colour out and keeping you that perfect shade of blonde. But do beware as can be over used and leave a purple tinge to hair. Does stain white tiles, showers and sheets.

I used this product when o was blonde, I am currently having grey tips added to the end of my hair and I love fudge purple shampoo. It will always be my go too. When I was blonde it kept it a beautiful ashy colour without golden undertones. Since I have gone back to brunette with grey on the ends this helps get they blonde to grey quickly and keep it there. I love how potent it is

When I went super blonde I felt completely in over my head when it came to hair care, I needed a completely new regime so I headed straight to BR and YouTube to get myself sorted. Fudge Clean Blonde shampoo was the first thing on my list after reading and seeing so many rave reviews, I absolutely can see why! This shampoo very pigmented so it really counteracted the warm tones I had leaving me with super pale ashy hair. It took a bit of experimenting to find the best amount of time for me to leave it in as it can leave a purple tinge which I didn't mind and found I washed out within a couple of washes. The one downside is it left my hands with a purple tinge too and like the hair, they rinsed back to normal by the next morning. I won't repurchase this again unless I go blonde but I have still used it on occasion to change my hair up a bit without needing to dye it, it nicely removes warm tones on my dark brown hair and brightens up hi lights

Don't know why I took so long to find this product, it's huge pack is well worth what I paid for it.I did freak out at how purple the shampoo looked before applying but I will never look back. It's a winner in my book love the stuff

I recently went bleach blonde and this is my go to in between a toner at the salon. Don't be scared by the vibrant colour either! I use the shampoo once a week and the conditioner everytime i wash my hair. It is amazing at getting rid of the yellow tones. I do find that it will only work on bleached hair that is very light.

Really like this product. Makes your hair feel good. Defo grabs the hair very quickly. No need for waiting around for it to work!