Fudge Clean Blonde Violet Toning Shampoo Review

Really loved this purple shampoo, and I've tried quite a few! It is super strong, so you don't have to leave it on long at all I've found. I have extensions too & it works well on these, however it works faster on my extensions than on my real hair so bare that in mind if you also have extensions in. Didn't dry out my hair like some other brands can. The smell isn't too intense either.

Makes my hair soft and silky. Keep it’s looking clean and fresh like I have just left the hairdresser

I have been using this for years on bleached hair and nothing quite beats it. For the last couple of years I’ve gone back to my natural colour that is sun bleached and this does wonders for evening out natural brassiness too! Love love love it!!

This Shampoo Kept my blonde hair a nice platinum blonde and didn't dry out my hair either like some purple shampoos do. However, it did seem to make my hair more grey-ish rather than a nice clean white when used too often. Overall, it did a good job for me, it was relatively affordable and kept my hair looking fresh

This is one of the best purple shampoo ever. No more golds or yellow. You don’t need a lot and it works so well. If you want to be blonde you got to invest in this. You don’t need to use it all the time just hen your hair looks a bit yellow. I will always buy this one for sure one of the best you can get

Have used this product for many years since having blonde hair. I usually use this every couple of washes to make sure my hair doesn't get too purple. Will continue to repurchase this. Great value for money.

I have been using the fudge products to maintain my blonde hair for years! Super awesome product. Would recommend to anyone who is trying to maintain their pretty blonde hair. Best product ever.

Works really well. It look my honey-dirty blonde and ashed it out beautifully. It smells great too! Affordable version of some of the higher end toning shampoos.

For starters, I'm not blonde. I'm silvery white haired. But the purple shampoo really makes that pop, and so I like to use it.

I find this great, but I only tend to use it a couple of times as week as its pretty strong for frequent use.

The packaging for this is typical for Fudge - looks quite industrial, pretty clear, unisex style, but secure.

The shampoo itself is electrically bright purple. I've heard that you can actually pop it on your hair dry and leave it to get a lilac tinge to hair, but haven't tried that yet - i plan to though!

I find purple shampoo is quite drying on the whole, and this is no exception - I tend to use this with heavier duty conditioners when I use it.

It makes my hair shine and pop as a bright silver white, it's definitely effective!

Have repurchased several times