Fudge Clean Blonde Violet Toning Shampoo Review

Having been blonde for a long time i'm always on the hunt for a good purple shampoo. Having heard a lot of hype about this one I thought I would give it a go. For starters the bottle is horrible, leaks everywhere, even when the lid is closed, i've lost so much product because it comes out when the bottle isn't even being squeezed. Yes it tones down yellow hair but I don't find it anything that great. Not one of my favourites.

I find this shampoo great for getting rid of any yellow tones in my hair or if I just feel it needs a boost! I use it about once a week and leave it in for one minute and then rinse out - easy!

Super strong pigmentation, makes short work of my brassy ends. Reasonably priced and pretty easily found. Not a massive fan of the packaging, can get a bit messy but still one of my go to blonde care products.

I used this until it was finished but wouldn't purchase again. The packaging isn't very good... It leaks and the shampoo is runny and goes everywhere. And I found the tone too intense for my blonde hair. It does take out the yellow tones but I like a more mild purple shampoo, not one that turns your hair purple!! It even turned my nails a purple tinge!I found I was diluting it with normal shampoo just so it wouldn't be too intense on my hair. But this may have been just my hair perhaps it is the perfect strength for other blondes. The smell is not particularly great either. For the same price I prefer Joico purple shampoo = not as strong not as messy and smells divine :)

This purple shampoo is great for blonde or grey hair. I have used it a lot of times to get the yellowness out of my hair when I have been blonde. It is a deep purple colour so it does a really good job at getting rid of the brassy look and for its price its very affordable compared to other purple shampoo's.

The best toner shampoo i've ever used. My hair tends to fade to a brassy tone and this shampoo is great for combating this. Great and affordable!

I've been using this since it came out a few years ago, definitely the best purple shampoo I've tried. First off it smells amazing! I leave it in for a few minutes, rinse then use my regular shampoo after. Takes the brassiness out of blonde and freshens the overall colour in between salon sessions. Affordable for a salon product too. A must-have for blondes!

Fudge Violet shampoo saved my hair when I went from jet black to blonde. After bleaching my hair a few times I desperately needed something to tone down the yellow and brassiness . A friend recommended this to me so I brought it straight away. The formula is thick and very violet/purple(so much so that it stained my hands!). It smells really nice for a toner and the results were amazing! It says to leave in for about 2-5min I think but my friend said to leave it in for 15-20min so thats what I did for the first few uses. After about 3 uses the yellow/brassiness was gone! I used it twice a week and would definitely use it again if I ever go back to blonde!

I found this to be incredibly hydrating as well as leaving my hair the perfect blonde. I have recently purchased Joico violet shampoo but once finished I will definitely repurchase the fudge violet as it gives a much better colour and finish.

I used to have almost white blonde hair and would often use the nordic toner but picked this up at shampoo plus as I needed something with more oomph! when I would touch up my roots it would be a pale yellow colour and with 1-2 uses of this it would get my roots matching the rest of my ultra pale hair. it is strong though and the purple can"grab" and stain the hair(usually goes in 1-3 washes). If I were to go blonde again I would use this!