Fudge Clean Blonde Violet Toning Shampoo Review

I love this stuff, Ive had a 1 ltr bottle that has lasted me for ages, bout 3 years.

Instead of getting toner at the salon, I just use this at home and always get the best results, I haven't found another shampoo that compares, using it with the evofabuloso platinum blonde conditioner, it works a treat!

This product always gets rid of my brassiness after a fresh head of highlights

It has a deep purple colour to it and it stays purple once you lather it into your hair, it doesn't go a foamy white like some of the lesser purple shampoos do.

I personally love the smell aswell, its a good classic fudge smell.

Make sure not to leave any on or around the shower when you finish as this will stain.

This stuff is great and even smells wicked. You don't necessarily need to leave it on for the recommended time frame because it works so well. The only thing is, is that it can stain your hands.

this is the best purple shampoo I have ever used! it has a really dark purple tone and kills the brassiness with one shampoo. It smells like you could eat it, only purple shampoo I would use.

My hair was pretty ginger when I left the hairdresser, she reccomended me to use this shampoo instead of toning. Not only was it cheaper but I can 'tone' to the colour I want and maintain this colour until my next dye. I love it

Really good for gently lightening and refreshing blonde hair. I started using this a while ago to tone the brassiness out of my recently whitened hair but i have continued to use it on my natural (Darker) blonde hair and its lovely for brightening natural hair too.

Such a fantastic product I am no longer blonde but for the 2 years I was, this was my hair product god! I was really keen on getting a violet tinge to my hair so if you leave it in for 5mins and use it daily you really achieve it with this product! Any time I had and slight ginger tones a few washes with this and they were gone. Fantastic price as well :)

I had heard through other people this was the toner of all toners for brassy hair. It did what it said it would do but I didnt feel it stood out above the other one I had tried. I did have trouble getting the yellow out of my roots which I later discovered I needed to take the colour down more

When I had blond hair this was a staple product. It was amazing at removing brassiness from my hair and made it look fresh from the salon after each use.

I recommend this to all my blond friends and newly blond friends as well.

This product is great value as well as the bottle lasts a long time! (I only used half a bottle in 8 months).

I LOVE THIS VIOLET SHAMPOO. It's insanely good. It takes out any brassy/yellow tones REALLY well and leaves you with a lovely, clean, ashy blonde. I've never been happier with my hair color :)

We all know maintaining being blonde isnt cheap and our hair cant handle constant bleaching but my hair always manages to fade to shade of yellow. So between hairdressing appts, I use this product and its perfect, I can see a major improvement after one wash. Takes my hair back to the ashy look I like and doesnt damage it either! Pretty much a blondes best friend :)