Fudge Clean Blonde Violet Toning Shampoo Review

This has to be THE best violet shampoo I have used.

It's really strong, so you don't really need to leave it in for very long before it works it's magic. Watch out if you are really platinum blonde - your hair will turn purple super quick!

I found that I only need to use it about once or twice a week once I had reached the level of Ash I was after.

I also found it was better to wash my hair with normal shampoo first, as this doesn't foam up well as a first wash, especially if you have long hair.

I absolutely love love LOVE this product. it is so amazing and take away all the yellow/orangey tones and gives your hair a really nice ash look. I buy this religiously and would never change it. A must buy for all blondes 

I have used a million different purple shampoos as my highlights tend to throw a lot of gold, and to be honest, always found them a bit useless - but the fudge one is amazing. I love it. Since I've been using it, I have had so many comments on my colour.

Seriously amazing product. I have always been skeptical about toning shampoos but my sister in-law gave me this to try on my Bleached hair because it was quite yellow and WHOA. Using this twice made my hair amazing white and in places a lilac colour but that faded after a couple of washes.

i used this shampoo as i was given it by a friend and my god it is as amazing as everyone says it is ! perfect for getting rid of any sort of brassiness. i also used it as a leave in for an hour or so before rinsing to help maintain my lilac hair inbetween colours. it keeps the brasiness out and that cool pale purple tinge in

Thats the first thing I noticed when using this toner. It has a nice vanilla scent followed by an almost silky shampoo mixture. I used this while I was blonde and I swear by it, it rinses well, doesn't cling like those tacky supermarket brands (trust me I've been there before) It gives off a brilliant silver/grey shine to bleached hair. I also found it makes my hair feel all round softer. You get good bang for your buck with this product

its amazing, lightens my regrowth, gives my hair a lovely look, smells amazing, I buy this every two weeks I love it.

My hairdresser works from home and when she did my blonde highlights she recommended I pick up a purple shampoo. I was quite dubious as in the past my hair has gone brassy with other shampoos. With this one, no brass! I'm happy.

Nothing I have ever tried is as good as this. I have naturally red hair that I dye blonde. So with that being said my hair throws copper tones all the time. Its always a balancing act but I have figured out the ratio now wash two times with purple and then the next time with normal shampoo.

Love! Love! Love! This blonde toner worked well for me I think this is an amazing product and I would definitely use it again! It was a big help for me I had bright yellow regrowth and using this a couple of times worked a treat :-) I recommend this to blondes with untoned hair colour