Fudge Clean Blonde Violet Toning Shampoo Review

I absolutely love this, and use it all the time. It keeps my salon blonde colour fresh and amazing, and keeps the colour looking fresh and new. You can really notice the difference from just one wash alone. Definitely a must have for dyed blondes.

When i first started out blonde i had heard great things about this shampoo! I tried it and have continued using it, it's really great and keeps my blonde hair looking great and not so brassy! + smells amazing

my favourite! I'm a hairdresser! and i have never come across a Toning shampoo that does exactly what its supposed to like this one does! buy it by the litre! Sure it stains the crap out of my shower but who doesn't love a bit of purple in there life!

I have been blonde twice now and every time I have used this product. It definitely does what it says that it should, the consistency is medium thickness when you squeeze it out of the tube and it also lasts a while for me as I find I only need to use it once a week for my hair. I will definitely repurchase this product every time I'm blonde.

I tried a couple of toner type products and this was the only one that actually cancelled out the brassy tone in the blonde hair. definitely a good buy!

i LOVE this purple shampoo, it has always been my number one fave , i always have an extra hid away for emergencys haha it really eliminates any coppery tones in my hair , leaving my hair looking great! it is very strong that i try not to leave it on too long as my hair can actually go purple! i really do recommend this product for any other blondes out there x

I am in love with this product, it is perfect for toning unwanted yellow and brassy tones. It also smells amazing and I feel like it makes my hair nice and soft, whereas when I have used other purple shampoos they have left my hair very tangled and dry. The only possible downside to this product as it can stain you hair purple slightly, but I like that. Some people may not like it but I think the hint of purple is really nice and it washes out fast anyway. Really good value for money and lasts forever!

I was skeptical of this product after dying my hair blonde. I am not really sure why - maybe I thought it was too easy to be true. However I finally bought myself a bottle of this and it really works 100%. I am so much happier with my colour after using this product and I really felt that the price tag was suitable.

I use this shampoo currently only once every 2 weeks and it takes all the yellow tones out of my hair. I leave it in for around 5 minutes and seems to do the trick

So as you can see I absolutely love this product. As someone who fluctuates between light and dark hair. I often have to deal with brassy tones when i go back to blonde. This shampoo has completely eliminated the yellow tones leaving my blondes as 'white' as I like them. As a bonus It smells amazing and leaves my hair feeling soft and easy to manage.