Fudge Clean Blonde Violet Toning Shampoo Review

This product is really strong and works well!! the best out i think. smells amazing and makes my hair so soft! definatly dont stress about it dying your hands purple, that will be gone by the time you are out the shower and dried!

Great price and does exactly what it says. Really not much to say but this shampoo is perfect! Smells nice too :)

This product is not only a great price but it actually works. My bleached hair tends to get quite brassy so i use this quite often. I enjoy the smell it has as well.

I have just started using this on my hair and so far I must say its awesome. I use it in conjunction with the conditioner and I have really noticed a difference in the blonde tones of my hair. It will be great if I haven't had time to have my highlights done and those brassy tones start to show through just to keep me going for a bit longer until I can get to the salon.

I am in love with this product, it is perfect for toning unwanted yellow and brassy tones. It also smells amazing and I feel like it makes my hair nice and soft. The one and only possible downside to this product as it can leave you with a violet tinge if left in for to long but i like that and it is very in at the moment but it washes out fast anyway. Really good value for money and lasts forever! this shampoo has been my life saver

omg where do I start? The fact that it saves me from the fresh bleach look is a good place to start. as soon as I touch up my roots with bleach I chuck this through my hair (mostly on the freshly bleached bits) and let it sit for a good 5-10mins then condition with the matching conditioner. the scent is also quite nice. its quite an intense dark purple too so it definitely works!

I have tried many purple shampoo products but nothing beats this. As a naturally mousey brown hair colour I dye my hair blonde often to avoid re growth and occasionally my hair will go very yellow or golden and this purple shampoo gets rid of that completely and gives a nice ashy colour to the hair, if used to often hair does turn purple but even that still looks nice.

I'm a poor student with naturally dirty blonde hair, but this is wow amazing! I can only afford to get my hair done every 4-6 months, and this shampoo keeps my hair looking fresh and natural for as long as possible! It also helps give my regrowth a natural look, so it doesn't look too trashy when I can't afford to get it touched up! I highly recommend this shampoo! It far surpasses any other toning shampoo I have used!

This stuff doesn't muck around - it has more toning effects than anything else I've ever tried, meaning you can use less and less often.

A couple of bonuses with this product - it is cheaper than a lot of other salon brands plus Fudge doesn't test on animals. Yay!

One downside - if your skin reacts to toner at the hairdresser, you may find you also react to this product. Try to keep it off your neck while you wash your hair.

I've tried three purple toning shampoos, this product, Joico's, and John Frieda's. This is by the far the best of the three. It does exactly what it says it should, and helps bring out beautiful natural blonde tones in my not so natural bleached blonde hair. I put this shampoo down as the reason I get compliments on my hair colour looking so natural - it kind of highlights it and removes those fake brassy and yellow tones.