Fudge Clean Blonde Violet Toning Shampoo Review

This shampoo is my absolute holy grail of shampoos. This stuff tones so well, and so quickly. The bottle says to leave on for 3 - 5 minutes, but honestly I never leave it on longer than 3. It is a super toner - consistently putting my highlights back to white - which I love! The shampoo itself is very shockingly purple, and the consistency quite runny - but that's okay, it just makes it easy to spread and rub in to the hair. It seems like its going to stain your hands - but it won't, hot water will get it off your hands, and your scalp! I have never had wanting for another purple shampoo after discovering this stuff, it is the absolute business!

This shampoo works great for my hair as I have that unwanted golden tinge to my blonde hair. The colour of this shampoo is amazing and sometimes leaves a purple tinge to my hair which I don't mind at all, as the brassiness is gone! This shampoo I find dries my hair out if I use it too often so I use it every 2nd wash.

This shampoo is amazing! It helped reduce the yellow tones in my hair when it was blonde and also smells fantastic. It is one of the best purple shampoos I've used. While it is a bit pricey, it is worth it as you don't need to use it for every wash. Depending on the amount of yellow in your hair, you should only need to use a small amount of this at a time.

One day at work we had a quiet day and had a bright idea to turn my hair from dark brown (natural) to white bleach blond. So as you can in again my hair was quite damaged. I liked how it comes out of the tube very easily and you only need a very tiny amount. This product was amazing for maintaining my amazing white colour that I loved and also left my hair feeling really soft (considering what it had just been though) , it's definatly a must have when wanting to maintain blond hair

So glad to have finally found this product! I was lucky enough to be given a 1L bottle for my birthday, and I was desperate to give it a try on my hair. I had DIY ombre'd my hair, with dark ash blonde roots to a nice platinum finish on the ends. Over time my ends became very brassy and yellow and ew. I applied this shampoo on my dry hair for the first application and left on for two minutes. I noticed quite a difference after this application, most of the ends of my hair had turned a beautiful platinum blonde but it was not consistant (I think this is due to my terrible patchy application ) lol. I have since used this shampoo about 5 times and my hair is gorgeous! No brassy tones to be seen and I look forward to being able to use this in the future to prevent my hair turning brassy :)

I have a love hate relationship with blonde hair. I always swap from one extreme to the other. As you can imagine that leaves my hair pretty damaged. This shampoo is AMAZING. It helps keep the brassy tones out of my hair and leaves it feeling soft and nice. Plus it smells so so good. I kinda like the slight purple tinge it leaves your hair (much more than the brassy tone anyway!)

This is my go to product for my blonde hair. I use this every few weeks to make sure my colour stays nice and has no brassy tones to it. Its a lot stronger pigment then some of the other ones out there so it really works. Would recommend to all blondes

Ohh this stuf is amazing!!!! I would recommend this to anyone that's dieing the hair blonde but just be careful and don't leave it in to long as it stains- well it does my hair as its white.

Recently I have been visiting a salon every couple of months (Ive done this twice so far) to lighten my hair from dark brown to blonde.

My first visit, I got a full head of highlights and a toner put through it all to bring it to a nice dark blonde with ashy highlights. I used this shampoo (and also conditioner) for majority of washes, and my hair lightened and toned up to a nice bright and shiny blonde, it definitely took away any brassy colours that were present, most noticeable after three washes. The next visit, I had a similar thing, but in a balayage/ombre style. Once again I turned to Fudge and this stuff worked on the first wash. It truly is my holy grail. I live by this stuff, and will continue to wash my hair with this.

Being a Blondie I am forever hunting for a product to tone, and prolong the ashy appearance of my hair. Fudge is my absolute favourite, I used it on both wet and dry hair, using it dry gives a very intense tone (be careful not to leave it too long though!) Though I'm not sure this would be hairdresser recommended! I find I only need to use it once a week AND It Keeps My Hair The Exact Colour I love in between toning treatments!