Fudge Clean Blonde Violet Toning Shampoo Review

My hair was pretty ginger when I left the hairdresser, she reccomended me to use this shampoo instead of toning. Not only was it cheaper but I can 'tone' to the colour I want and maintain this colour until my next dye. I love it

Really good for gently lightening and refreshing blonde hair. I started using this a while ago to tone the brassiness out of my recently whitened hair but i have continued to use it on my natural (Darker) blonde hair and its lovely for brightening natural hair too.

Such a fantastic product I am no longer blonde but for the 2 years I was, this was my hair product god! I was really keen on getting a violet tinge to my hair so if you leave it in for 5mins and use it daily you really achieve it with this product! Any time I had and slight ginger tones a few washes with this and they were gone. Fantastic price as well :)

When I had blond hair this was a staple product. It was amazing at removing brassiness from my hair and made it look fresh from the salon after each use.

I recommend this to all my blond friends and newly blond friends as well.

This product is great value as well as the bottle lasts a long time! (I only used half a bottle in 8 months).

I LOVE THIS VIOLET SHAMPOO. It's insanely good. It takes out any brassy/yellow tones REALLY well and leaves you with a lovely, clean, ashy blonde. I've never been happier with my hair color :)

We all know maintaining being blonde isnt cheap and our hair cant handle constant bleaching but my hair always manages to fade to shade of yellow. So between hairdressing appts, I use this product and its perfect, I can see a major improvement after one wash. Takes my hair back to the ashy look I like and doesnt damage it either! Pretty much a blondes best friend :)

this product is an amazing toner it does exactly what it says it does and gets rid of all those unwanted yellow and gold tones! i have white blonde hair and use this product twice a week to keep my blonde looking shiney and white , works wonders and I always recomend it to my blondie freinds

What a life saver this stuff is! I have used many times to combat brassy blonde and it is the best (and most reasonably priced) toner I have ever used. It smells like violets too!

When I was still blonde I used this on a regular basis. It is strong but I love it. It doesn't have a harsh smell and does the job quickly. It took the yellow tone out quickly but be careful not too use to much as it can leave a slight purple tinge to your hair of you over use. It isn't cheap but not over the top in price in comparison to other salon shampoos. Would recommend for anyone looking for a toner for blonde/platinum blonde hair.

I'm a hairdresser and I swear by this product!! Best toning shampoo on the market by far! Great for cool brown hair tones too, using this shampoo regularly will prevent warm tones in your hair :)