Fudge Clean Blonde Violet Toning Shampoo Review

I have used a few different purple shampoos to get the golden tones out of my blond hair and this one is so far the best. It's a noticeable difference and lasts well. Easy to use and does take longer than regular shampoo as it needs to stay on your hair for those 3 minutes but it works faster than other purple shampoos I have used. The texture is lovely and smooth and it smells nice.

This Shampoo Kept my blonde hair a nice platinum blonde and didn't dry out my hair either like some purple shampoos do. However, it did seem to make my hair more grey-ish rather than a nice clean white when used too often. Overall, it did a good job for me, it was relatively affordable and kept my hair looking fresh

Great toner. Does a great job of getting rid of yellow tones in blonde hair! I find it to be quite drying so try do a deep condition afterwards. Use once a fortnight. I prefer Fanola toning shampoo as it has more of a silver tone compared to the results from Fudge. I would recommend Fudge to a friend.

Great toning shampoo, it will always take out the brassy tones in my bleached hair. If left on for to long it shows up purple in the hair.

I found it did stain my hands sometimes. Did not find it changed the dryness of my hair like some other products used

I have used this for years ( among other varieties), I always come back yo fudge ..,. Because it is the only product that brightens my blonde hair

I'm a huge fan of this shampoo ! it kept my blonde really light however overuse makes it purple which is never fun.

I think this product is amazingly pigmented and a little can def go a LONG way.. However, if you have white blonde or platinum hair, you might find it turns you purple a little too fast.

My favourite purple shampoo. Reasonably priced, no brassy tones. You only need to use a wee bit and can even mix it with your normal shampoo. Make sure you condition your hair afterwards as it can make it quite knotty.