Fudge Clean Blonde Violet Toning Shampoo Review

I bought this product as a replacement purple shampoo to try something different when my usual one ran out.

It was quite well priced and the tube goes a long way (even on my booty length hair). I didn't mind the smell too much but it definitely wasn't my favourite.

I found that it dried my hair out really badly and I had to use extra treatments and serums on my hair to keep it feeling healthy. I also noticed when brushing my hair after using the shampoo that it was very tangled and I was shedding more than usual. The shampoo was also quite a 'bluey' colour rather than purple.

I found that it didn't tone my hair as well as I thought it would. Some parts stayed quite brassy while others were so cool they were almost purple silver - even after combing through (with painful knots) and making sure it was applied evenly..

I would buy it again only if I couldn't get my hands on the usual purple shampoo I buy

Whilst this really helps tone the yellow out, it also drys my hair really badly and makes it quite porous and hard to brush after using.

Fudge products are known to be very effective and intense I was recommend this by a hairdresser when i first ever went blonde, it's pigment is a beautiful violet/purple, the smell isn't horrible and the consistency is thick. the only thing i would say i dont like about this product is that it left my hair extremely dry and feeling horrible, It did however take the yellow tones from the hair, definitely need to use an intense conditioner afterwards. Its not up there as one of my favorite shampoos.

It’s good value for money, size wise, it definitely works with making blondes less brassy, I’m unsure if it’s just my super bleached hair but I found that it dried my hair out so bad, my hair feels even more dry after using this! The only reason I’m not a fan!

This product is okay. I bought it because I have blonde hair and thought it would help my hair to have a nicer colour. It didn't really do anything for me and I kinda just used it as a normal shampoo. Won't be buying again but might be good for others!

A few years ago , I thought it would be cool to get blonde highlights in my brunette hair... Not cool... it turned brassy ORANGE about 2 weeks later! I was suggested this and it was a pain to use! I was being super careful but it just got everywhere on the walls! Results were O...K.... but didn't last long enough for all the effort...

This was the first ever purple shampoo I used back in the high school days when my hair was bleached. It toned it decently sometimes but also if i kept it on for too long it would turn murky grey/purple, probably because my hair was so porous and damaged from the bleach lol. Since then I have tried better products but fast forward today I don't use any shampoo on my blonde hair as I love my warm tones. It was also incredibly drying and stripping on my hair from what I remember, So many other great purple shampoos in on the market!

My hair went purple... I had it on literally for about 30 seconds and washed it out. First time use made my hair purple! I was very upset gave to a friend and she made better use of this. I don't know why my hair went purple but it was horrible and so scary! Hope no one else has this problem with this shampoo. The reviews on this are all so good so I feel sad to down mark it so much but really didn't give me what I wanted.