I chose this because it had no ammonia in it - can't stand the smell! I found it easy to use and it coloured my hair well, although it didn't last as long as other products I have used.
My biggest problem was afterwards, as I had heaps of the after-care conditioner left over, so thought how great that would be to use it, only to find that it left me with an itchy scalp after a few days. The dye hadn't done that - I had patch tested that - but the conditioner did!
I used the intense red and it came out awesome. (I had previously dyed it red but with a different , darker brownier red, and brand) over the top it turned out mint. It washed out of my ends really quickly BUT in saying that i have very porous hair from bleaching.