After reading about this dye on one of the polls and not getting into a trial, I knew I had to give it a go anyway! I bought it from Countdown on special - Only $13.50!! So no more expensive than any other box dyes!
My first thoughts were excitement at the natural smell! Some of those ammonia-riden dyes make me (as an asthmatic) feel reeeeally wheezy. :( But the smell was great.
It's mixed and used exactly like every other home dye so it wasn't difficult - the smell really did make the process easier though. The only thing I would say is that the shape of the bottle wasn't right for me - with those classic flimsy gloves and needing 7 more hands than you have, the round bottle proved a little hard to hold.
I was really pleased with the conditioner being in such a big tube so I can continue to use it for the next few weeks so keep the bold colour!
I was excited to see what the colour would turn out like so I blow dried my hair and was so happy with the result! My hair was all the same colour - making it look so healthy - and the colour was very rich and luxurious! Not bad for $13.50!! Haha. It also feels really healthy - though you can never really tell if that's just from giving it a good wash with the conditioner but my first impression is a resounding tick! If circumstances change, I'll be sure to come back and edit this to tell you how long it all lasts but I'm currently VERY happy and sooo glad that it's not going to destroy my hair like every other product. My ends already look so much better!
I used the red dye in the range and used it to touch up the fading and regrowth on my hair, which was already coloured red. The dye made my hair appear to be a more washed out red, and I just really didn't like the colour. It doesn't fade easily though, three months later and my hair is still quite red, so it is relatively long-lasting. It doesn't wash out as much as other reds do, I didn't find any red dye washing down the shower drain as much as I normally do.
Tips: Don't use the conditioner that comes with it all at once, as you will need it to stop the colour from washing down the drain every time you shower.