I was lucky enough to be selected to trial this - thanks BR! I chose the colour violet - which is a deep reddish purple shade.
Like other at home dyes I have used, this comes with products that you disperse into a container (this is provided), and then shake to blend before putting on your hair.
I used this for only the top half of my hair, as I have pink on the under side of my hair. This was just enough to completely dye the top half of my hair, but I would definitely need another box to dye my whole head of hair. It must be mentioned though, that my hair is quite long and thick so if you have shorter or thinner hair then one box might be enough for you.
The application was really straightforward and not really different to any other at home dyes, although the little that comes with this is really ergonomic and simple to use. I also love that the box has a perforated hole where you can place the bottle so this cuts down on accidental staining.
The instructions were really simple to understand and they tell you how to dye either your whole head or how to touch up your roots, which is thought was helpful.
The main thing that makes this superior to other at home dyes though, is the scent of the dye. Too often hair dye reeks of ammonia which is not pleasant whatsoever. That isn't the case with this - this dye has a really nice kind of mucky floral scent which I really enjoyed.
Like other dyes, this comes with a conditioner that you use in your hair once you have rinsed the product out. Unlike other dyes though, the conditioner is a large tube and you can use it for more than one washing of your hair which I thought was great.
Because I still have black in the mid to ends of my hair, the purple is a lot deeper there than it is on my virgin hair. In saying that though, I was impressed that this even showed up over the black. I really like the colour (it ranges from a mid purple to very deep purple which looks black under low light). I have washed my hair a few times since using this and even though product is bleeding when washing my hair, it doesn't look to have faded much (if at all), in my hair.
Overall I think this is an excellent dye and I would purchase it again except it would be slightly more expensive for me as I need at least 2 boxes of this to dye my whole head. I think the price is just a little expensive but I would choose this dye over any other dye that is available at the same price point.
I have quite damaged hair from years of mistreating it, and because of bleaching and not being able to get my natural colour back I find myself dying over it way too often. When I was given the opportunity to review this product, of course I took the offer up and chose red because I know that is a colour that suits me. I was quite hesitant on putting something that used oils into my hair instead of ammonia. I knew that it would be better for my hair, but it also seemed like it would make my hair look greasy. I was very happily surprised when my hair didn't look greasy, it just looked incredibly shiny and felt very soft. The dye made my hair very easy to manage and smelled amazing and fruity. The container you use the dye in itself is a great shape to use yourself while wearing gloves, it helps with stopping the bottle from slipping out of your hand. The box also has a handy pop out part in the back so you can sit the container in it while mixing the colour to stop it from tipping. I would definitely go with this range again for permanent home colouring.
Tips: Use Vaseline around your hairline to prevent staining to the skin, or use a baby wipe/make-up wipe to remove any that has gone on your face, ears, and neck straight after putting the dye in.