I am a sucker to a good colour hair dye and so far I have found this one is a pretty deal. My natural hair colour is browny blonde but I have been dying my hair red for the past 4 years I admit it is hard to find a good red hair dye that lasts, is bright to my liking (as I am fussy) and doesn't make my hair look/feel like straw, this hair is amazing, it is not my fave but it is definitely up there in the top 5.
The consistency is runny which can be a positive thing when it comes to hair dye and the amount you actually get. I usually takes 2 boxes to completely do my hair which is good because some brands it takes 3.
The smell is amazing, it doesn't smell like there are to many harmful chemicals in it and it leaves your smelling lovely, the condition that comes with the dye I wouldn't recommend as it doesn't fee/smell as good as some of the others and doesn't leave your feeling as soft as some do but all in all I love this product.
The packaging for the product is modern and has a good description of the contents of each box and a good colour indicator on the back of the box as well. <3
I must admit, I did my hair with Deep Violet and the colour doesn't seem to stop washing out in the shower, I have washed my hair over 15 times now and still the colour runs out purple and it doesn't stop, even after rinsing it still has colour coming off, although the colour is still good on my hair, must say it hasn't faded too much but I do worry about the colour rinsing out so much, I did use two boxes though, I usually only ever need to use one box but with Garnier Olia I used two, but overall, I still like the colour its just those silly re growths that needs maintaining ha ha ha