L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

What a shampoo - L'Oreal you have done good!

This deep violet shampoo is just perfect - it's a great price and I love that I'll be able to easily repurchase it from the supermarket.

It smells very fresh and salon-y and you only need a small amount to do an effective job. It's so thick, its like slime! I love that, I hate runny shampoos and there's no wastage from product falling between your fingers!

I applied and left it on my hair for a few minutes. The effect once dry was incredibly toned hair - my silver blonde was shiny! I have tried it on dry hair, and my gosh, its like a salon tone, I couldn't believe it. Be careful if you try it though - if you leave it on too long, you might stain and have lilac hair for a few days.

Afterwards it was easy to style and finish my hair - it felt silky and lightweight. The feeling lasted 3 days with no sign of grease!

Will definitely repurchase - I'm converted!!

I really enjoyed using this regime - I was surprised a supermarket shampoo could leave my hair looking and feeling so good!

The shampoo is very thick - you'll need less than you think. It's non drying and lathers well. It definitely tones down yellow hair - I have white blonde hair that yellows quickly, so I purple shampoo once a week. The results of this were on par to my usual spensy product!

The packaging is nice an it smells lovely.

You really can't go wrong at this price - the results are worthy of a much pricier product.

I only managed to use this once in the review period however for the first use I found it to be good, my blonde did appear brighter. You don't need much product to create a good lather the smell was nice and price is very reasonable. Great to be able to purchase easily from the supermarket.

I was very impressed by this product, it had an instant effect on my hair after one use! My highlights were brighter, yay!

I squeezed in two uses in the review timeframe as I’d just had my hair coloured (foils) and I wanted to see how performed after the colour had settled. Both times it left my hair soft and shiny and the colour was great, no brassy tones. I felt the second time I used it the shampoo didn’t spread as well, I felt I need to use more product than I normally would. The only issue I had with it was the colour was so strong it got under my nails leaving them looking dirty! Can’t comment on drying my hair out as I’ve been using Olaplex

My hair is blonde, highlighted with my natural colour in between. I like my blonde to be vanilla and fresh but it does tend to get brassy no matter what I do. So, I was very excited to trial this new purple shampoo.

The bottle is bright purple and stylish - I love the packaging and it’s eye catching. I have tried many L’Oréal products in the past, and hoped this would be as good.

The formula is also purple. The label said to leave the shampoo on for three minutes which I did. The shampoo has a pleasant smell and while I was shampooing I shaved my legs waiting for the shampoo to do its magic!

The formula did help soften and remove the stubborn brassy tones from my hair and left it feeling silky and smelling nice.

Overall a really nice purple shampoo. Another winner from L’Oréal.

Well, I've not used a purple shampoo before although I have heard them mentioned quite frequently lately, my Mum is even using one so I was quite intrigued. I have blonde highlights and my natural hair colour has quite a lot of brassiness to it as well so I think this is the product I’ve been needing.

Before I even got started my 9 year old daughter opened the lid to have a smell and decided it smelt lovely, just like the shampoo from the hairdressers. I would have to agree with her on that one.

I was quite surprised at just how bright purple the shampoo actually is, I had to convince myself I was not pouring a handful of my daughter’s purple paint into my hair. I have heard that purple shampoos can be quite drying, but this didn’t dry out my hair at all. Obviously the conditioner helped out in that regard but my hair was actually a lot softer than it usually is after using my normal shampoo/conditioner.

I didn’t expect to see much of a difference after one use but I think I could actually notice the difference. It will be interesting to see how it works after many more uses. I didn’t realise at first that it is a weekly treatment and not an every day type of shampoo - luckily I read the instructions as I don’t always.

I’m quite impressed at the results from a supermarket shampoo and would definitely recommend this to my friends (and my Mum).

I have used this product in between using salon quality purple shampoo. A great product available at the supermarket at a great price and can save on costs so your more expensive products last so much longer. I have had good results using this shampoo and would continue to use it.

Loreal's Purple Shampoo is amazing, super happy and lucky to have trialled it and will happily continue to use it. It doesn't stain my hair/ hands or shower walls unlike some other purple shampoos I've used in the past, it leaves my hair feeling soft and not rough nor clumpy and removes brassy tones with ease. Great packaging and price! can't wait to re-buy soon!

I purchased this from the beauty vault! I was in need of a new toning shampoo. The bottle was smaller than I thought 200ml. The scent is nice though and actually is very close smelling to a favourite shampoo + conditioner of mine from Garnier - the coconut water one though this doesn't smell like coconut and the Loreal is more subtle. I found this product to do a good job at toning yellow / brassy hair making it nice and cool ashy/white but I disagree with the claim that it hydrates the hair. I didn't buy the conditioner because I prefer conditioner without silicone or diamenthicone and the purple conditioners are never as strong at toning as the shampoos. At 9.99 your looking at 20 dollars for the pair which would be considered cheap compared to forming out for a salon brand toner. I would consider buying the shampoo again as it is quite a pigmented purple. Have tried other brands of shampoo for toning and the deeper the purple colour the better they tend to be and this one is quite deep. A good option.