Colour Wow Root Cover Up in Dark Brown

Unfortunately, this product has not been for me. I have lots of sporadic greys hairs so application was laborious, whereas I think it might be better if you had large chunks of grey regrowth. I had to really pack it on to cover up the grey and a larger brush would probably be better too. It was also quite messy to use and doesn't work well if using styling products on your hair. It also didn't work well with my habit of running my hands through my hair, as it would leave me with stained fingers,

This product comes in a sleek black container and is very easy to use. The included brush is OK although I only use the end that is shorter as the bristles are nice and soft and I find the bristles on the other end to be cheap and nasty feeling. The powder itself is just like using an eyeshadow, load you brush with product (a little goes a long way) then brush it onto your greys and they are gone. So far so good! Where it all falls apart for me is in the staying power. If you touch your hair, it.comes off. If you wear sunglasses on top of your head and they happen to touch an area you have treated with the powder it comes off onto your glasses and then when you put your glasses back on your face the powder leaves brown marks on you. True story unfortunately. Another thing I struggle with is that it comes off if you put hair gel in your hair after using it but you can't put it on after hair gel as it goes gluggy . I'll finish this pack but won't repurchase as it doesn't give good enough results for the price. Having said that it will last me years as you don't need a lot of powder, so it's economical in that respect. Overall a big disappointment as the finish is really natural but the results just.don't last.

Wow or not so WOW !!! This product comes in a lovely black applicator with a nice mirror and 2 sided brush. First impressions were Wow however that is where this ended for me. I have a dark hair colour so the greys show quite dramatically and so I usually colour every 3 weeks to avoid this. I was hoping to get at least 1 week extension.I tried both sides of the brush and found the shorter side probably the best and applied to the regrown. The product did dull down the regrowth put I was conscious of a definite line still showing. I used the dark brown so was expecting a better coverage and was very disappointed with the result. I have tried this over a period of months but have not found any benefit . This product is messy if you get it on your skin and is not a product I would be bothered buying again.

Cost of $50 is expensive but I felt if this saved me a week each time of applying colour this would pay for itself however this was not the case.

I really love this product because it does what it says it will do - it covers roots quickly and reliably which is fantastic when you don't have time to properly colour your hair. There is nothing worse than having that white striped panda look in the hair!

Easy to use, quick and not at all messy (although do be careful not to smudge it over the hair line). This product also washes away easily.

I cannot live without this! It is so good for touching up when you start to get greys but cant be bothered dying it! It stays on until you next wash your hair and the container seems to last for months, I have also used it on my eye brows and its great! Highly recommend trying this!!

I have been using this product ever since a friend put me onto it over a year ago. I absolutely love it. My hair is super fast growing and dark brown so my part seemed to be showing greys very quickly. I'm someone who hates to have any grey showing so I was getting my roots done at the hairdressers every 2 weeks, which gets pretty expensive. Since buying Wow, which is only $49.99 at Farmer's I can go weeks without a colour. It blends in well with my colour and makes my hair even look shiny. I've used the mascara type products and tween time, but those just looked like my hair was greasy where I'd used the product. It's really economical too. I'm still using the same container I bought over a year ago and there's heaps left. It's fantastic to take away on a long holiday as well. As for the comments about it being messy, I don't find it messy at all. It lasts really well too. If you get it on your hands, (which I always do) it washes off easily. I reckon it's the best invention of the past 10 years.