Fudge Clean Blonde Violet Toning Shampoo Review

This gets rid of the brassy tone in any blonde. It revives a dull blonde back to life without leaving the hair with a blue undertone.

Great toning shampoo, it will always take out the brassy tones in my bleached hair. If left on for to long it shows up purple in the hair.

I found it did stain my hands sometimes. Did not find it changed the dryness of my hair like some other products used

This is hands down one of the best purple shampoos I have used and trust me I have used several. It's potent be aware! I like mixing it with normal shampoo to slightly dilute it. Be very careful though, if you leave it on too long you'll end up with grey or purple hair and it will dry it out. I still love it though!

I've been using Fudge Toning shampoo for many years now and it has never failed me. I also pair it with the toning conditioner and leave in mousse. It is gentle enough to use each week to eliminate brassy, dull blonde tones bringing the brightness back and also providing a decent hydration. My hair is naturally a dark blonde colour with hints of red. I do colour my hair to a lighter blonde, so to keep it in top condition I have found Fudge is the best for me. It is not a chemical scent, in fact quite pleasant. I tend to leave it in for 3 minutes, shave all the bits and wash out followed with Fudge conditioner. I highly recommend Fudge as it is gentle and definitely delivers on removing that yellow!

Love this shampoo, it definitely takes away my brassy tones I have in my hair. I use it nearly every day and every other day I put it on dry hair to get more purple through my hair. I also love the smell and pairing it with the repair clean blonde conditioner.

Made my yellow hair look amazing, it just gives it that ashy glowing look, without having to pay 💰 to get it from the hair dresser, I honestly prefer this over the toners that the hairdressers use

This 100% helps tone the brass colour from dying my hair blonde Every now and then i will wet my hair and leave shampoo in for a good 15 --20 mins .Has a great smell to it .My hair dresser recommends using it regularly

I bought this product from my hairstylist and have to say its one of the better voilet shampoos I have tried to date. A little goes a long way. Trust me, if you use too much or leave it on too long you will have a purple hue in your hair especially on the lighter hair. It does help with correcting the brassy tones and I will purchase again

For starters, I'm not blonde. I'm silvery white haired. But the purple shampoo really makes that pop, and so I like to use it.

I find this great, but I only tend to use it a couple of times as week as its pretty strong for frequent use.

The packaging for this is typical for Fudge - looks quite industrial, pretty clear, unisex style, but secure.

The shampoo itself is electrically bright purple. I've heard that you can actually pop it on your hair dry and leave it to get a lilac tinge to hair, but haven't tried that yet - i plan to though!

I find purple shampoo is quite drying on the whole, and this is no exception - I tend to use this with heavier duty conditioners when I use it.

It makes my hair shine and pop as a bright silver white, it's definitely effective!

Have repurchased several times

Works really well. It look my honey-dirty blonde and ashed it out beautifully. It smells great too! Affordable version of some of the higher end toning shampoos.